Tuesday, 11:31 27-04-2021

The Meaning of the Manuscript “Correcting the Working Habits” to the Enhancement of Ethical Quality of the Party Members and Cadres

News Tuesday, 11:31 27-04-2021

The author summarizes the main ideas of Ho Chi Minh about the legitimacy of the Party and the Party members and cadres in the manuscript “Correcting the Working Habits”; the application of his ideas in the enhancement of ethical quality for the Party members and cadres, especially in the planning of strategic cadres in the light of the 9th Resolution of the Party Central Committee the 12th tenure.


Source: Journal of Political Theory and Communications, no 3 (2019).

Do Minh Tuan - Nguyen Thi Phuong

PhD, Academy of Journalism and Communication - MSc, Political Academy of the People's Police of Vietnam

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.