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02438348033 Online Publishing of Newspaper and Magazine - Irreversible Trend
In the modern society, receiving information from the internet has become the habit and lifestyle of the increasing population, especially young people. The younger the audience is, the weaker the need for newspaper and magazine becomes, affecting the publication of print newspapers and magazines. Therefore, several newspapers and magazines in Vietnam have shifted their operation to online platform, which generates the main source of revenue from online audience and advertising whereas the print version is only symbolic because of the economic equation. In such context, the online publishing of newspaper and magazine is an irreversible trend. In order to catch the trend, it is important to prepare the right strategy and policy, which create favorable conditions for the implementation and acceleration of online publishing in reality.
Source: Journal of Political Theory and Communications, no 4 (2020).
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