Từ khoá : branding

1 bài viết

Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms

Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms

Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms

Abstract: With the rapid development of science and technology today, the public is no longer merely a passive recipient of information; they have become co-creators of brands on social media platforms. With the outstanding features of social media (such as broad accessibility, direct and continuous interaction, and opportunities for diverse and rich content production) the public has been empowered to influence brands through these platforms, enabling them to actively participate as content creators in their relationship with brands. This article analyzes the role of the public in the process of co-creating brands on digital platforms, based on factors such as social commerce information sharing, social support, and relationship quality enhancement. It also suggests several requirements for content creation on digital platforms to effectively respond to the trend of public co-creation of brand content.

Xem nhiều

Liên kết