Professional forum

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop ...

Vietnam Television changes for development in the digital age

Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media ...

Some solutions ensuring safety and cybersecurity in Vietnam today

Abstract: Developing countries, including Vietnam, are facing significant challenges and constant threats regarding safety, cybersecurity, ...

Media representation of national leaders (A Case study of U.S. Presidents)

Abstract: After 28 years of establishing diplomatic relations and 10 years of comprehensive partnership, the relationship between Vietnam ...

Developing television talk show hosting skills

Developing television talk show hosting skills

Abstract: Currently, television talk shows remain one of the popular program formats on television, both worldwide and in Vietnam. Late-night talk shows or entertainment-oriented talk shows like "The Tonight Show with Jimmy ...

Digital transformation and solutions for digital journalism transformation in Vietnam: a perspective from human resources

Digital transformation and solutions for digital journalism transformation in Vietnam: a perspective from human resources

Abstract: Up to now, the world press has entered the third stage of digital transformation, with the application of Open AI and ChatGPT tools to content production and creation. Digital transformation is leading journalism to ...

AI technology affects journalism training in the current period

AI technology affects journalism training in the current period

Abstract: Artificial intelligence (AI) technology is one of the most important trends of the 21st century, putting impacts on many different areas of society, including journalism. AI has brought excessive benefits for the ...

What are The Positive and Negative Impacts of Artificial Intelligence on Journalism?

What are The Positive and Negative Impacts of Artificial Intelligence on Journalism?

Abstract: Recently, the media panorama has gone through fast and unheard-of transformations, because of the tremendous improvement in Information and communication technologies (ICTs). In the context of the so-called Fourth ...

Factors affecting contents of press - media in the context of globalization

Factors affecting contents of press - media in the context of globalization

Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes important to all areas of life. Research on journalism, global communication in social and ...

Developing human resources in Vietnam publishing industry in the current integration period

Developing human resources in Vietnam publishing industry in the current integration period

Abstract: The current international integration is making countries, including Vietnam, pay attention and focus on developing human resources, especially high-quality human resources to develop the country. Publishing is a ...

Using social media in political communication in Vietnam today

Using social media in political communication in Vietnam today

Abstract: The 13th Party Congress proposed "Innovating the contents and methods of communication and mobilization; effectively using mass media and social networks in a practical direction; strengthening national consensus and ...

Advantages, disadvantages and challenges in learning and teaching political theory online at the Academy of Journalism and Communication today

Advantages, disadvantages and challenges in learning and teaching political theory online at the Academy of Journalism and Communication today

Abstract: Since the end of December 2019, the Covid-19 pandemic has had a strong and profound impact in every aspect of social life, including education. In the context of the serious outbreak of the Covid-19 pandemic, online ...

Solutions to improve the quality of electronic Journal of Political Theory and Communication in current period

Solutions to improve the quality of electronic Journal of Political Theory and Communication in current period

Abstract: Integrating into the development trend of online newspapers in the digital era, after more than a year in operation, the electronic Journal of Political Theory and Communication has brought into play its strength and ...

New regulations in state management about residence

New regulations in state management about residence

Abstract: Residency refers to citizens living in a place belonging to a commune-level administrative unit or a district-level administrative unit (in a place without commune-level one). The Residence Law 2020 better guarantees ...

Role of communication activities in Vietnamese universities

Role of communication activities in Vietnamese universities

Abstract: In the context of contemporary higher education, competition among universities is becoming increasingly fierce. When the Ministry of Education and Training tends to increase autonomy for universities, enhancing ...

Forecasting trends affecting External information via organizing foreign affairs events.

Forecasting trends affecting External information via organizing foreign affairs events.

Abstract: In recent years, implementing and carrying out the missions stated in the Conclusion No. 16-KL/TW dated February 14, 2012 by the Politburo about "Strategy for the Development of External Information from 2011 to 2020", ...

Radio and trust

Radio and trust

Abstract: World Radio Day is observed annually on February 13 by the United Nations Educational, Scientific, and Cultural Organization (UNESCO). The theme of World Radio Day 2022 is "To radio to trust". The key issues facing the ...

History and research methods of mass media

History and research methods of mass media

Mass media impact is one of the areas that receive special attention frommedia researchers and social media managers. Most researchers agree on somecognitive aspects related to comprehension, distinguishing manifestations of ...

Fundamental theoretical concepts related to brand building and online brand management

Fundamental theoretical concepts related to brand building and online brand management

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

Journalism-Communication 15:43 28-03-2024 3 tháng trước

Vietnam Television changes for development in the digital age

Vietnam Television changes for development in the digital age

Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.

Journalism-Communication 15:53 05-02-2024 5 tháng trước

Some solutions ensuring safety and cybersecurity in Vietnam today

Some solutions ensuring safety and cybersecurity in Vietnam today

Abstract: Developing countries, including Vietnam, are facing significant challenges and constant threats regarding safety, cybersecurity, and national security in the context of globalization and technological development, the advent of the 4.0 industry, and the pervasive explosion of the Internet. This article describes the difficulties and challenges in ensuring safety and cybersecurity in Vietnam. It also proposes several solutions to ensure safety and cybersecurity in the national security framework of Vietnam in the current context.

Journalism-Communication 05:47 22-01-2024 6 tháng trước

Media representation of national leaders (A Case study of U.S. Presidents)

Media representation of national leaders (A Case study of U.S. Presidents)

Abstract: After 28 years of establishing diplomatic relations and 10 years of comprehensive partnership, the relationship between Vietnam and the U.S. has achieved numerous successes across various fields, contributing positively to regional and global development. Therefore, studying the images of U.S. Presidents through official White House photographs is a practical task for political and media communication institutions in Vietnam today. The images of Presidents Obama and Trump have certain similarities, as both fulfill the roles of the presidents. However, their appearances and styles are somewhat contrasting, with President Obama's image reflecting sophistication and approachability, while President Trump's image exudes strength and directness.

Professional forum 09:07 17-12-2023 7 tháng trước

Developing television talk show hosting skills

Developing television talk show hosting skills

Abstract: Currently, television talk shows remain one of the popular program formats on television, both worldwide and in Vietnam. Late-night talk shows or entertainment-oriented talk shows like "The Tonight Show with Jimmy Fallon" (on NBC, USA) are still among the programs that attract viewers. The official YouTube channel for this show has up to 30.5 million subscribers. In Vietnam, entertainment-oriented talk shows also receive significant attention, such as "Late-night talk" (VTV3). Additionally, programs with a more serious and analytical focus also maintain their position, like "Events and comments" (VTV1), which has been broadcasting for over 20 years. In the current competitive information landscape, watching a 15 to 30-minute talk on television is a challenge for the audience. It requires the hosts and participants, especially the show hosts, to have specific skills to make the program engaging.

Professional forum 12:24 29-11-2023 7 tháng trước

Digital transformation and solutions for digital journalism transformation in Vietnam: a perspective from human resources

Abstract: Up to now, the world press has entered the third stage of digital transformation, with the application of Open AI and ChatGPT tools to content production and creation. Digital transformation is leading journalism to explore super-massive potentials based on advanced technology and endless human creativity. But in Vietnam, many press agencies are still struggling with digital transformation due to the lack of funding, infrastructure, and technological equipment, especially the lack of tech-savvy human resources and creative capacity etc. It requires support from the State, governing agencies, press agencies and training institutions.

Journalism-Communication 05:46 12-09-2023 10 tháng trước

AI technology affects journalism training in the current period

AI technology affects journalism training in the current period

Abstract: Artificial intelligence (AI) technology is one of the most important trends of the 21st century, putting impacts on many different areas of society, including journalism. AI has brought excessive benefits for the journalism industry such as increasing efficiency, saving costs, enriching contents etc. However, AI also poses challenges and risks for the industry. In this context, the role of journalism training institutions is very important in training new skills for reporters. They not only write and transmit information to the public, but also control and monitor the AI to ensure the authenticity and transparency of the information. However, to do this, reporters need new skills and knowledge, so the training institutions need to update the content and training programs. This article analyzes the advantages and disadvantages of AI tools in journalism in general and the working process of reporters in particular, thereby suggesting proposals to train staff in the field of journalism in the current period.

Journalism-Communication 17:01 27-08-2023 11 tháng trước

What are The Positive and Negative Impacts of Artificial Intelligence on Journalism?

What are The Positive and Negative Impacts of Artificial Intelligence on Journalism?

Abstract: Recently, the media panorama has gone through fast and unheard-of transformations, because of the tremendous improvement in Information and communication technologies (ICTs). In the context of the so-called Fourth Industrial Revolution, every aspect of social life has been rapidly technologically changed, and journalism is no exception.

Journalism-Communication 10:52 03-07-2023 1 năm trước

Factors affecting contents of press - media in the context of globalization

Factors affecting contents of press - media in the context of globalization

Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes important to all areas of life. Research on journalism, global communication in social and international relations adds important insights to the study of politics and sociology. The increasingly global influence of contents requires the press- media to understand and embrace global trends. Besides, the press-media also face difficulties in connecting information and adapting to cultural diversity.

Journalism-Communication 04:41 17-11-2022 1 năm trước

Developing human resources in Vietnam publishing industry in the current integration period

Developing human resources in Vietnam publishing industry in the current integration period

Abstract: The current international integration is making countries, including Vietnam, pay attention and focus on developing human resources, especially high-quality human resources to develop the country. Publishing is a specialized industry with high specialization, requiring qualified human resources and good working capacity. With the development of information and digital technology today, the issue of human resource is playing a central role. Publishing industry is not an exception. Moreover, its human resources need to be of higher quality than many other industries to meet the requirements of development. The article analyzes the influencing factors and solutions to develop human resources of publishing industry in the context of deeper and broader integration.

Journalism-Communication 16:33 16-10-2022 1 năm trước

Using social media in political communication in Vietnam today

Using social media in political communication in Vietnam today

Abstract: The 13th Party Congress proposed "Innovating the contents and methods of communication and mobilization; effectively using mass media and social networks in a practical direction; strengthening national consensus and people's trust in the Party, State and the socialist regime"(1). With the desire to bring the Resolution of the 13th Party Congress into daily life, the article focuses on clarifying a number of related concepts, context, requirements, solutions and some recommendations to enhance the use of social networks in Vietnam’s political communication in the upcoming time.

Journalism-Communication 23:48 10-10-2022 1 năm trước

Advantages, disadvantages and challenges in learning and teaching political theory online at the Academy of Journalism and Communication today

Abstract: Since the end of December 2019, the Covid-19 pandemic has had a strong and profound impact in every aspect of social life, including education. In the context of the serious outbreak of the Covid-19 pandemic, online training of subjects in general and political theory subjects in particular is considered an effective solution. To adapt to the new conditions, the Academy of Journalism and Communication (AJC) implemented online teaching and learning. The article mentions advantages as well as difficulties and challenges when applying online training in political theory subjects for students at AJC. It also proposes some basic solutions to improve the quality of online political theory education at AJC in the context that the Covid-19 pandemic has not been completely controlled.

Information - Documents 16:24 31-08-2022 1 năm trước

Solutions to improve the quality of electronic Journal of Political Theory and Communication in current period

Abstract: Integrating into the development trend of online newspapers in the digital era, after more than a year in operation, the electronic Journal of Political Theory and Communication has brought into play its strength and affirmed its position and role in the overall development of the AJC (Academy of Journalism and Communication) as well as its reputation in society. However, its operation still has challenges, limitations and shortcomings. The article proposes a number of solutions to improve the quality and performance of the Journal in the coming time.

Digital media 17:20 28-08-2022 1 năm trước

New regulations in state management about residence

New regulations in state management about residence

Abstract: Residency refers to citizens living in a place belonging to a commune-level administrative unit or a district-level administrative unit (in a place without commune-level one). The Residence Law 2020 better guarantees citizens' freedom of residence. It contributes to improving the efficiency of state management of security and order in the new situation, simplifying administrative procedures and citizenship papers related to residence registration and management, meeting the requirements of applying advanced science and technology in residence management, focusing on building and managing residence through the National Database on Population.

Professional forum 17:33 28-08-2022 1 năm trước

Role of communication activities in Vietnamese universities

Role of communication activities in Vietnamese universities

Abstract: In the context of contemporary higher education, competition among universities is becoming increasingly fierce. When the Ministry of Education and Training tends to increase autonomy for universities, enhancing communication activities helps higher education institutions improve their reputation and enrollment efficiency. However, in Vietnam, research on communication in education is still limited, especially in the field of higher education, while this one is quite rich and diverse in other countries. The article presents an overview of domestic and foreign research on the communication activities of universities, thereby providing new research directions to help guide communication activities for educational institutions in Vietnam in the future.

Professional forum 17:36 28-08-2022 1 năm trước
See also

Ho Chi Minh Ideology

“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “

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Mai Duc Ngoc

Assoc. Prof. PhD, Academy of Journalism and Communication

“Abstract: President Ho Chi Minh practiced the complete transition of Vietnamese patriotism from tradition to modernity - patriotism based on the viewpoint of the working class - patriotism connected with socialism. Patriotism in the socialist revolutionary epoch completely inherits and develops the contents of traditional patriotism to a new higher degree in terms of quality. Among these ... “

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Tran Hai Minh

Assoc. Prof. PhD, Academy of Journalism and Communication