llcttt1994@yahoo.com.vn 
02438348033 Press and the public
Portrait of consumers in the online media environment
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
Identifying the influence of social media audience on the products of press agencies
Semiotic Applications on TV Images
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Promoting the role of journalists in social criticism
Promoting the role of journalists in social criticism
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of information and create long-term value for both sides.
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
Abstract: Domestic violence refers to one type of gender-based violence in which violence is a means and also a consequence of demeaning women and gender inequality. Domestic violence prevention continues to be regarded as a priority in the national development strategy. Communication is identified as playing a key and long-term role. It is important to assess the actual situation of public access to media and information on domestic violence prevention today in order to suggest effective communication solutions. This article uses the results of the 2020-2021 ministerial-level project “The role of mass media in domestic violence prevention and control in Vietnam’s international integration period today”’ conducted by the Academy of Journalism and Communication.
Identifying the influence of social media audience on the products of press agencies
Identifying the influence of social media audience on the products of press agencies
Abstract: Social media audience is the target subjects that press agencies aim to impact, while they in turn engage in interactive feedback and participate in the creative process of press products. Given this context, identifying and analyzing the influence of social media audience on the products of media agencies is an essential task. Additionally, the article proposes solutions to enhance the quality of products to attract attention and participation from the public.
Semiotic Applications on TV Images
Semiotic Applications on TV Images
This article focuses on cultural representation and intercultural communications and looks at how they work in action, using the idea of semiotics as a starting point. Semiotics is the key term in this discourse; it is used extensively in media courses and media practice.
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Press is a channel that plays a key role in orienting public opinion, refuting and preventing the flows of false information, particularly fake news on social networks. Every journalist is a soldier who has the task of transmitting, leading the flow of right, accurate and healthy news to the public, at the same time fighting against negative impacts of fake news, improving the healthy information environment.
Promoting the role of journalists in social criticism
Promoting the role of journalists in social criticism
Abstract: Social criticism of the press refers to the situation when journalists and press organizations offer thoughts or suggestions to improve and get rid of flaws, sluggishness, or stagnation about a policy or regulation which will soon be legislated or put into practice. It is a necessary activity to assist the promulgated policies to be adjusted and developed effectively in accordance with the interests of the majority of the population. Press agencies, particularly journalists, must have a clear understanding of their tasks, responsibilities, and required capacities to perform this task successfully. It must be specifically situated in the context of contemporary society with technology 4.0 and the rapid growth of social networks.
Ho Chi Minh Ideology “
“The Communist Party of Vietnam, since its birth (in 1930), has played a leading role in the national liberation movement in Vietnam and after the success of the August Revolution, became the ruling Party. President Ho Chi Minh is both the founder and the person who guides and trains the Party. Therefore, he paid due attention to the Party's leading and ruling methods so that the Party can fulfill ... “
View moreTran Thi Minh Tuyet
Assoc. Prof. PhD, Academy of Journalism and Communication
“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “
View moreMai Duc Ngoc
Assoc. Prof. PhD, Academy of Journalism and Communication
