llcttt1994@yahoo.com.vn 
02438348033 Types of media
Government communication worldwide and suggestions for Vietnam
Issue of building converged newsrooms through the analysis of current digital media transformation strategies
Portrait of consumers in the online media environment
Some issues in the translation publishing activities in Vietnam today
Digital transformation in media, marketing, and publishing
Digital transformation in media, marketing, and publishing
Storytelling through images from the perspective of creative content methods in journalism
Storytelling through images from the perspective of creative content methods in journalism
Digital products and digital editorial offices
Digital products and digital editorial offices
Artificial Intelligence (AI) and its involvement in television industry
Artificial Intelligence (AI) and its involvement in television industry
Specialized radio broadcasting on climate change in Mekong Delta
Specialized radio broadcasting on climate change in Mekong Delta
THE CONCEPTIONS OF “YIN-YANG” AND “FIVE BASIC ELEMENTS” IN ĐỜN CA TÀI TỬ
THE CONCEPTIONS OF “YIN-YANG” AND “FIVE BASIC ELEMENTS” IN ĐỜN CA TÀI TỬ
Reading Legal and Political Theory E-books among Young People: Current Situation
Reading Legal and Political Theory E-books among Young People: Current Situation
Semiotic Applications on TV Images
Semiotic Applications on TV Images
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Arisen Issues in Innovating Political Communication Work on Social Networks in Vietnam Today
Arisen Issues in Innovating Political Communication Work on Social Networks in Vietnam Today
Orientations to develop constructivist journalism
Orientations to develop constructivist journalism
Developing human resources in Vietnam publishing industry in the current integration period
Developing human resources in Vietnam publishing industry in the current integration period
Building digital courts - an important task in the Judicial Reform Strategy
Building digital courts - an important task in the Judicial Reform Strategy
Government communication worldwide and suggestions for Vietnam
Government communication worldwide and suggestions for Vietnam
Abstract: Government communication plays an increasingly crucial role in building a transparent, accountable, and people-centric government. The demands on government communication are becoming more stringent and comprehensive, closely linked to the process of democratizing social life. Government communication establishes relationships and bridges between the government and the people. In the current context, alongside harnessing inherent strengths and intelligence, Vietnam needs to learn from the experiences of countries worldwide. This will help in formulating its own policies, strategies, and models. This article presents the experiences of the United Kingdom, Canada, and the Netherlands, providing suggestions for government communication in Vietnam.
Issue of building converged newsrooms through the analysis of current digital media transformation strategies
Issue of building converged newsrooms through the analysis of current digital media transformation strategies
Abstract: The digital transformation of the press has become an inevitable trend in media organizations. Essentially, the digital transformation of the press involves applying increasingly modern technology to media activities, enhancing the digital media ecosystem with new and superior features, thereby improving the quality and efficiency of communication. However, the digital transformation of the press is a new and challenging activity to implement because media organizations need to rely heavily on technology and new human resources during their operations. Nevertheless, in the context of the Fourth Industrial Revolution and current situation of competitive information, good content alone is not enough. There is a need to create new experiences for readers through digital technology applications. The article analyzes some issues related to the digital transformation of the press and the methods of building a converged newsroom in the present context.
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of information and create long-term value for both sides.
Some issues in the translation publishing activities in Vietnam today
Some issues in the translation publishing activities in Vietnam today
Abstract: Translation publishing (TP) in our country in recent years has made significant progress, but there still exist issues that need to be addressed. For example, it lacks balance between the structure of translated genres, translation languages, and the ratio between forward and backward translations. Remuneration for collaborator translators is a barrier to creating input materials for TP. Regarding translation quality, there are still translated books that do not meet the quality standards. The phenomenon of unauthorized translations, counterfeit books, and pirated books has been persistent for many years and shows no signs of improvement.
Digital transformation in media, marketing, and publishing
Digital transformation in media, marketing, and publishing
Abstract: In the publishing industry, digital transformation and the application of digital technology are gradually being implemented to adapt to new requirements. Digital transformation in publishing is carried out in all stages, from creating works, refining content, selecting production technology, marketing and communication methods for products, to managing the product supply chain in the publishing market. It affects not only publishing organizations or businesses but also other groups such as customers and partners. This is a complex process, influenced by various both positive and negative factors.
Storytelling through images from the perspective of creative content methods in journalism
Storytelling through images from the perspective of creative content methods in journalism
Abstract: In the face of the digital transformation trend, journalism needs to innovate its methods of communication, providing unique experiences for readers through the use of creative content methods that align with the development trends of modern technology. Viewing storytelling through images as a method of creative content, it is the seamless integration of three elements: digital content, digital technology, and digital art within a journalistic work. In this article, the author focuses on clarifying the concept, characteristics, and initial recognition of some methods of storytelling through images in the creative content of journalism works.
Digital products and digital editorial offices
Digital products and digital editorial offices
Abstract: This study addresses the theoretical foundation of digital journalism products, digital editorial offices, and the requirements set forth to promote the effectiveness of transitioning from traditional journalism to digital journalism on various digital platforms in Vietnam today.
Artificial Intelligence (AI) and its involvement in television industry
Artificial Intelligence (AI) and its involvement in television industry
Abstract: Artificial Intelligence (AI) has infiltrated almost every aspect of life in the digital age. This trend is particularly evident in fields closely linked to technology. In the television industry, AI's involvement in various stages of production for television programs and content is becoming increasingly common. This article synthesizes and introduces some common AI products and functions that are currently being applied in this field.
Specialized radio broadcasting on climate change in Mekong Delta
Specialized radio broadcasting on climate change in Mekong Delta
Abstract: In recent years, the media coverage of climate change in Vietnam has achieved significant progress. It has established diverse channels of information, providing multidimensional perspectives on the issue of climate change. Via media, state policies have been implemented in daily life, contributing to changing the perception and actions of the people. The term "climate change" is no longer just a concern for scientists but has become a societal issue. Alongside print media, television, and online news outlets, radio broadcasting is increasingly contributing its voice to the efforts to address climate change. By analyzing some community radio models worldwide, the article evaluates prospects and provides suggestions for radio stations in Vietnam in disseminating information about climate change.
THE CONCEPTIONS OF “YIN-YANG” AND “FIVE BASIC ELEMENTS” IN ĐỜN CA TÀI TỬ
THE CONCEPTIONS OF “YIN-YANG” AND “FIVE BASIC ELEMENTS” IN ĐỜN CA TÀI TỬ
Đờn ca tài tử or Amateur’s music, a kind of traditional chamber music of South Vietnam, is well-known throughout this country and is present in the List of Intangible Cultural Heritage of Humanity. Based on the local people’s outlooks on human life, especially the concepts of “Yin-Yang” and “Five Basic Elements”, this kind of music has “a scholarly content in a folk form”, which deserves to be praised as “marvelous mode of musical performance” in the treasure of Vietnamese traditional music.
Reading Legal and Political Theory E-books among Young People: Current Situation
Reading Legal and Political Theory E-books among Young People: Current Situation
In the 21st century - the era of digital technology, along with the rapid development of science and technology, the emergence of social networking platforms and smart, convenient and smaller audiovisual media as well as the explosion of the global Internet, reading e-books instead of conventional paper books is becoming more and more popular. Many people are of the opinion that this is a revolution in reading culture as readers, being at a certain location, with handy smart devices and access to the Internet are able to read any books they want without having to go to the bookstore or library. This brings a good prospect with many advantages, saving time for readers. This trend is in line with the policy of the Party and State “strengthening the management and development of various forms of communication and information on the Internet”(1) including e-book publishing. In the documents of the 13th National Party Congress, our Party emphasized the need to “improve the quality, ensure the security and safety of the information, press, Internet and publishing systems; strengthen the capacity of cyberspace management”(2). The article provides an overview of the current situation of young people's reading of legal and political theory books in the form of digital format, thereby making some suggestions to increase reading this type of book among young people.
Semiotic Applications on TV Images
Semiotic Applications on TV Images
This article focuses on cultural representation and intercultural communications and looks at how they work in action, using the idea of semiotics as a starting point. Semiotics is the key term in this discourse; it is used extensively in media courses and media practice.
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Role of Journalists in Fighting against Fake News on Social Networks in Vietnam
Press is a channel that plays a key role in orienting public opinion, refuting and preventing the flows of false information, particularly fake news on social networks. Every journalist is a soldier who has the task of transmitting, leading the flow of right, accurate and healthy news to the public, at the same time fighting against negative impacts of fake news, improving the healthy information environment.
Arisen Issues in Innovating Political Communication Work on Social Networks in Vietnam Today
Arisen Issues in Innovating Political Communication Work on Social Networks in Vietnam Today
Nowadays, there are lots of urgent problems that need to be solved related to the requirement of innovating political communication on social networks in Vietnam. The key issues involve leadership, direction and management activities; human resources; contents and methods of communication; guidelines, policies and solutions to develop the domestic social network ecosystem; scale and nature of the participation of cadres, Party members and people of all classes who are both subjects and objects of this process.
Orientations to develop constructivist journalism
Orientations to develop constructivist journalism
Abstract: Information and Communication Magazine (Ministry of Information and Communications) organized a scientific - practical seminar on Constructive Journalism on December 25, 2022. A number of suggestions were proposed, helping to orient awareness, attitudes and professional behavior towards building constructive journalism. This article raises a few issues about constructivist journalism, contributing to the orientation of awareness, attitude and behavior so that we can join hands to continue innovating journalism in the direction of constructivist journalism in order to continuously improve the capacity of the media, impact and effectiveness of the press on social life.
Ho Chi Minh Ideology “
“The Communist Party of Vietnam, since its birth (in 1930), has played a leading role in the national liberation movement in Vietnam and after the success of the August Revolution, became the ruling Party. President Ho Chi Minh is both the founder and the person who guides and trains the Party. Therefore, he paid due attention to the Party's leading and ruling methods so that the Party can fulfill ... “
View moreTran Thi Minh Tuyet
Assoc. Prof. PhD, Academy of Journalism and Communication
“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “
View moreMai Duc Ngoc
Assoc. Prof. PhD, Academy of Journalism and Communication
