Từ khoá : communication channels

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External Journalism and the Challenges of the 4.0 Industrial Revolution

External Journalism and the Challenges of the 4.0 Industrial Revolution

Abstract: External journalism is being strongly influenced by the fourth technological revolution. A paradigm shift emerges in a manner that makes communicators change their awareness and ways of approaching the public with a new messages, new channels, and perception of a new generation of audience. These challenges require the system of external journalism to actively innovate, especially in the field of journalists’ training.