Semiotic Applications on TV Images

Semiotic Applications on TV Images

This article focuses on cultural representation and intercultural communications and looks at how they work in action, using the idea of semiotics as a starting point. Semiotics is the key term in this discourse; it is used extensively in media courses and media practice.

Ho Chi Minh's wisdom on culture

Ho Chi Minh's wisdom on culture

Abstract: Ho Chi Minh's cultural philosophy is a system of scientific, revolutionary and theoretical viewpoints on culture and the construction of Vietnamese culture. It resulted from creative application and development of Marxism-Leninism into the specific conditions of Vietnam. It inherited and developed the nation's traditional values while acquiring humanity's cultural essence. This is a heritage of tremendous value both theoretically and practically for Vietnam's revolution. In this article, the author analyzes the essence of Ho Chi Minh's cultural philosophy and clarifies certain fundamental orientations of Vietnamese Communist Party on building an advanced culture imbued with the cultural identity in current conditions.

Factors that create cultural values and ethical standards in the Party press agencies

Factors that create cultural values and ethical standards in the Party press agencies

Abstract: Culture, which is a material and spiritual value created by nature, society and humans, is recognized, preserved and promoted by humans. Ethics are the norms set by people to regulate the activities among individuals or between individuals and social communities. Party press agencies refer to the press agencies of the Communist Party of Vietnam at the central and local levels. Culture and ethics in the Party press agencies are the values and standards created to become the driving force and adjustment of performance for journalists to create works and products with highly communicative effectiveness. In this paper, the author discusses the factors that create cultural values and ethical standards in the Party press agencies so that the press is really the voice of the Party and State as well as a democratic and public forum for masses of people.

Promoting national brands via culture: case study of Japan diplomacy

Promoting national brands via culture: case study of Japan diplomacy

Abstract: Japan is a country in the Asia-Pacific region, with the national brand index always in the leading positions on country brand ranking such as Country Brand Index, Nation Brands Index... for many years. Japanese culture is also rated as one of the most influential ones in the world. These achievements result from the activities of promoting the national brand, especially the role of one of the typical actors such as the Ministry of Foreign Affairs. The article focuses on clarifying the characteristics of the activities of promoting national brand image through culture carried out by the Japanese Ministry of Foreign Affairs inrecent years.

Ho Chi Minh's cultural philosophy

Ho Chi Minh's cultural philosophy

Abstract: Ho Chi Minh's cultural philosophy is a system of scientific, revolutionary and theoretical viewpoints on culture and the construction of Vietnamese culture. It resulted from creative application and development of Marxism-Leninism into the specific conditions of Vietnam. It inherited and developed the nation’s traditional values while acquiring humanity's cultural essence. This is a heritage of tremendous value both theoretically and practically for Vietnam's revolution. In this article, the author analyzes the essence of Ho Chi Minh's cultural philosophy and clarifies certain fundamental orientations of Vietnamese Communist Party on building an advanced culture imbued with the cultural identity in current conditions.

On maintaining independence and autonomy in the process of cultural integration in Vietnam

On maintaining independence and autonomy in the process of cultural integration in Vietnam

Managing Traditional Festivals in the Current Context

Managing Traditional Festivals in the Current Context