Từ khoá : elements

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Factors that create cultural values and ethical standards in the Party press agencies

Factors that create cultural values and ethical standards in the Party press agencies

Factors that create cultural values and ethical standards in the Party press agencies

Abstract: Culture, which is a material and spiritual value created by nature, society and humans, is recognized, preserved and promoted by humans. Ethics are the norms set by people to regulate the activities among individuals or between individuals and social communities. Party press agencies refer to the press agencies of the Communist Party of Vietnam at the central and local levels. Culture and ethics in the Party press agencies are the values and standards created to become the driving force and adjustment of performance for journalists to create works and products with highly communicative effectiveness. In this paper, the author discusses the factors that create cultural values and ethical standards in the Party press agencies so that the press is really the voice of the Party and State as well as a democratic and public forum for masses of people.

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