Từ khoá : oral propaganda

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Issues posed to propagandists’ activities in the context of social media development in Vietnam today

Issues posed to propagandists’ activities in the context of social media development in Vietnam today

Issues posed to propagandists’ activities in the context of social media development in Vietnam today

Abstract: The strong development of social media poses requirements as well as establishes premises and conditions for the innovation process of oral propaganda and the activities of propagandists. One of the manifestations of innovation is the emergence and development of online methods and the rational combination of online and offline modes, thereby enabling oral propaganda to innovate more in terms of methods. The idea of taking advantages of information technology and social media to form online oral propaganda methods is posing issues in understanding the trajectory, methods of innovation in oral propaganda, impact of this innovation process on the activities of propagandists, information security, information orientation, management of propagandist activities, policies of use and recruitment of dedicated propagandists for oral propaganda work.

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