Từ khoá : publishing marketing.

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Digital transformation in media, marketing, and publishing

Digital transformation in media, marketing, and publishing

Digital transformation in media, marketing, and publishing

Abstract: In the publishing industry, digital transformation and the application of digital technology are gradually being implemented to adapt to new requirements. Digital transformation in publishing is carried out in all stages, from creating works, refining content, selecting production technology, marketing and communication methods for products, to managing the product supply chain in the publishing market. It affects not only publishing organizations or businesses but also other groups such as customers and partners. This is a complex process, influenced by various both positive and negative factors.

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