Từ khoá : the social environment.

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Factors affecting the formation of public opinion

Factors affecting the formation of public opinion

Factors affecting the formation of public opinion

Abstract: Public opinion is a special social phenomenon belonging to the spiritual field of social life, reflecting and is regulated by social existence which is also the object of public opinion. However, the socio-demographic, cultural, psychological characteristics of the subject of public opinion as well as the political, cultural, and socio-cultural environment where the public opinion takes place have a direct or indirect impact on the process of formation, development and change of public opinion. Therefore, the factors affecting the process of forming public opinion can be generalized into three groups: one belonging to the object of public opinion; one belonging to the subject of public opinion and the other belonging to the social environment.

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