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02438348033 100 Years of Vietnam Revolutionary Journalism (June 21, 1925 – June 21, 2025): A Glorious Journey
According to the Head of the Central Commission for Communication and Education, the Vietnamese press is undergoing major transformation in its organizational structure, human resources, digital transition, journalistic mindset, media forms, media economy, and technology. Increasing attention is being paid to developing a healthy media ecosystem and recognizing the public’s role and societal opinion in journalism. Numerous journalistic works have helped identify and promote new models, exemplary individuals, and acts of kindness; they have also contributed to public discourse, policy development, and the legal framework. Vietnamese journalists have shown steadfastness and courage in the fight against corruption, wastefulness, and misconduct, actively participating in Party-building and strengthening the political system. They play an important role in defending the Party's ideological foundation and countering false or hostile narratives. At the same time, they have been instrumental in foreign affairs communication and the protection of national sovereignty over borders, seas, and islands.
Several journalism awards have been professionally and rigorously organized, helping to elevate the quality, capacity, and prestige of media organizations and journalists alike. These include the National Press Awards; the Golden Hammer and Sickle Award for Party-building journalism; the Dien Hong Award for coverage of the National Assembly and People’s Councils; the Grand Unity Press Award; the award for reporting on anti-corruption, waste, and misconduct; and the journalism prize on studying and following President Ho Chi Minh’s thought, morality, and lifestyle.
"As we celebrate the centenary of Vietnam's revolutionary press, we are not only honoring its proud tradition and revolutionary milestones but also recognizing its current stature. With nearly 800 media outlets and a contingent of 41,000 well-trained, courageous, and technologically adept journalists, Vietnam’s journalism is making strong strides toward regional and global prominence," affirmed Mr. Nguyễn Trọng Nghĩa.
The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi
Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.
An investigation into how Vietnamese university students in Hanoi experience cyberbullying on social media
An investigation into how Vietnamese university students in Hanoi experience cyberbullying on social media
Abstract: This dissertation presents a mixed-methods investigation into the nature, consequences, and coping strategies related to cyberbullying among Vietnamese university students in Hanoi. Addressing a significant gap in research, this study adopted a sequential explanatory design, utilizing a quantitative survey (N=226) to assess prevalence and trends, followed by in-depth qualitative interviews (N=8) to provide nuanced contextual understanding. The research was theoretically grounded in the Social-Ecological Model and General Strain Theory. The findings establish cyberbullying as a pervasive phenomenon, with the most common forms being verbal harassment (57.2%) and reputational harm (51.8%). Lived experiences were critically shaped by the digital context, with anonymity, public visibility, and power imbalances (rooted in social influence) significantly amplifying victims’ distress. The study reveals that the perceived consequences are severe and holistic, extending beyond psychological impacts (chronic anxiety, insomnia) to significant academic disruption (decline in performance, withdrawal from studies) and social isolation. In response, students primarily relied on informal social support and avoidance strategies. A key finding, however, is the perceived ineffectiveness of these coping mechanisms, which provided emotional relief but failed to secure tangible solutions or accountability. This highlights a critical deficit in formal institutional support. In conclusion, this research provides empirical evidence that cyberbullying acts as a serious systemic stressor in the Vietnamese higher education context. The findings underscore an urgent need for universities and policymakers to implement formal accountability measures, alongside culturally sensitive support and prevention programs, to safeguard the well-being and academic success of students.
Impacts of artificial intelligence (AI) on journalism education
Impacts of artificial intelligence (AI) on journalism education
Abstract: Within just a decade, artificial intelligence (AI) has profoundly transformed nearly every aspect of social life. Journalism, initially marked by apprehension, has gradually moved toward acceptance and adaptation to the integration of AI into professional practices. This transformation has, in turn, reshaped both the content and pedagogical approaches of journalism education. By analyzing the impacts of AI on journalism in general and on journalism education in particular, this article clarifies how AI influences curricula, teaching methods, faculty competencies, and the institutional infrastructure of journalism education in Viet Nam. On that basis, the study proposes a set of recommendations to assist journalism training institutions in integrating AI into pedagogical practices in a responsible and effective manner.
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Abstract: Today, digital transformation in higher education has become a strategic priority. However, due to varying conditions, students’ use of artificial intelligence (AI) mainly remains at a basic level of learning activities. At the same time, concerns have been raised about the risks of limiting independent thinking and fostering overreliance on technology. This article analyzes the current situation of using AI in students’ learning activities, based on a survey of 624 students at the Academy of Journalism and Communication, to propose optimal solutions. The results reveal the level of awareness and usage of AI in learning, as well as the benefits of its application. The paper also suggests specific measures to maximize AI’s advantages and promote responsible technology use, thereby advancing a learner-centered and holistic educational model.
Documentaries: concepts, characteristics, and notable genres
Documentaries: concepts, characteristics, and notable genres
Abstract: What is a documentary, and how does it differ from other genres of film? This article analyzes the distinctive qualities of documentaries through the study of their historical development, comparison with other film types, and examination of the content and expressive techniques of renowned documentaries. Thereby, it seeks to formulate a definition that captures the essence of documentaries within the context of modern journalism and media communication.
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