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02438348033 Criteria for evaluating Corporate Social Responsibility (CSR) communication
Source: Journal of Political Theory and Communication, Issue 10/2025
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
![The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi]()
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Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
![Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context]()
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Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
![Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study]()
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Innovation - the “key” to developing television in the digital age
![Innovation - the “key” to developing television in the digital age]()
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Visual storytelling in social media communication campaigns
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Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
![Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations]()
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Abstract: Today, digital transformation in higher education has become a strategic priority. However, due to varying conditions, students’ use of artificial intelligence (AI) mainly remains at a basic level of learning activities. At the same time, concerns have been raised about the risks of limiting independent thinking and fostering overreliance on technology. This article analyzes the current situation of using AI in students’ learning activities, based on a survey of 624 students at the Academy of Journalism and Communication, to propose optimal solutions. The results reveal the level of awareness and usage of AI in learning, as well as the benefits of its application. The paper also suggests specific measures to maximize AI’s advantages and promote responsible technology use, thereby advancing a learner-centered and holistic educational model.
Documentaries: concepts, characteristics, and notable genres
Documentaries: concepts, characteristics, and notable genres
Abstract: What is a documentary, and how does it differ from other genres of film? This article analyzes the distinctive qualities of documentaries through the study of their historical development, comparison with other film types, and examination of the content and expressive techniques of renowned documentaries. Thereby, it seeks to formulate a definition that captures the essence of documentaries within the context of modern journalism and media communication.
Criteria for evaluating Corporate Social Responsibility (CSR) communication
Criteria for evaluating Corporate Social Responsibility (CSR) communication
In the context where sustainable development goals gain increasing attention, corporate social responsibility (CSR) communication has become an essential activity for businesses, raising the need to assess its quality and effectiveness. The key question is: What criteria should be used to scientifically and comprehensively evaluate CSR communication? This article systematizes three main approaches to assessing CSR communication based on implementation strategy, public perception, and practical effectiveness.
Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
Abstract: In the context of the rapid development of the Fourth Industrial Revolution, journalism and communication have evolved beyond mere information dissemination to become a digital technology-driven industry deeply influenced by scientific and technological advancements, particularly artificial intelligence (AI), big data, and the Internet of Things (IoT). In response to this profound transformation, the application of modern technologies in the training and professional development of journalism and communication personnel in Vietnam has become an urgent and strategic requirement for the sustainable modernization of the national journalism sector. This article provides an overview of AI, Big Data, and IoT, analyzes and evaluates the current state of their application in journalism and communication training in Vietnam, and proposes feasible solutions to enhance the quality and effectiveness of training in the context of accelerated digital transformation.
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