Tuesday, 18:47 18-05-2021

Be It Traditional Media or New Media: Content Is always King

Journalism-Communication Tuesday, 18:47 18-05-2021

The advent of digital technology has brought about radical change to the media and publishing industry. New media has created a playground, in which anybody can become the sender of information. In order to survive in the digital era, traditional media organizations cannot consider digitalization as a threat but they have to digitalize their method of production and dissemination, which allows the audience to use the newest means in accessing the information. Digital technology empowers the media organizations in producing a variety of attractive content. Today audience is interested in not only important but also helpful information for them.


Source: Journal of Political Theory and Communications, no 3 (2020).

Dinh Thi Thuy Hang

Assoc. Prof., PhD, Academy of Journalism and Communication

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See also