Tuesday, 19:20 25-05-2021

Building and promoting national image through movies: Cross-cultural perspective

Journalism-Communication Tuesday, 19:20 25-05-2021

In the current context of globalization, building and promoting national image is a national priority for many countries. As a kind of art, movies has strong influence and important role in building and promoting national image. This article takes the cross-cultural approach to analyze and propose some recommendations to utilize the potentials of movies in order to establish and promote beautiful images to international friends.


Source: Journal of Political Theory and Communications, no 6 (2020).

Pham Ngoc Phuong Thuy

MSc, Xiamen University

Current situation and solutions for digital transformation in journalism and communication training institutions in Vietnam

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Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication

Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication

Journalism-Communication 17:23 17-11-2025 2 giờ trước

Abstract: Today, digital transformation in higher education has become a strategic priority. However, due to varying conditions, students’ use of artificial intelligence (AI) mainly remains at a basic level of learning activities. At the same time, concerns have been raised about the risks of limiting independent thinking and fostering overreliance on technology. This article analyzes the current situation of using AI in students’ learning activities, based on a survey of 624 students at the Academy of Journalism and Communication, to propose optimal solutions. The results reveal the level of awareness and usage of AI in learning, as well as the benefits of its application. The paper also suggests specific measures to maximize AI’s advantages and promote responsible technology use, thereby advancing a learner-centered and holistic educational model.

Documentaries: concepts, characteristics, and notable genres

Documentaries: concepts, characteristics, and notable genres

Journalism-Communication 17:24 17-11-2025 2 giờ trước

Abstract: What is a documentary, and how does it differ from other genres of film? This article analyzes the distinctive qualities of documentaries through the study of their historical development, comparison with other film types, and examination of the content and expressive techniques of renowned documentaries. Thereby, it seeks to formulate a definition that captures the essence of documentaries within the context of modern journalism and media communication.

Criteria for evaluating Corporate Social Responsibility (CSR) communication

Criteria for evaluating Corporate Social Responsibility (CSR) communication

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In the context where sustainable development goals gain increasing attention, corporate social responsibility (CSR) communication has become an essential activity for businesses, raising the need to assess its quality and effectiveness. The key question is: What criteria should be used to scientifically and comprehensively evaluate CSR communication? This article systematizes three main approaches to assessing CSR communication based on implementation strategy, public perception, and practical effectiveness.

Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges

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Journalism-Communication 17:27 17-11-2025 2 giờ trước

Abstract: In the context of the rapid development of the Fourth Industrial Revolution, journalism and communication have evolved beyond mere information dissemination to become a digital technology-driven industry deeply influenced by scientific and technological advancements, particularly artificial intelligence (AI), big data, and the Internet of Things (IoT). In response to this profound transformation, the application of modern technologies in the training and professional development of journalism and communication personnel in Vietnam has become an urgent and strategic requirement for the sustainable modernization of the national journalism sector. This article provides an overview of AI, Big Data, and IoT, analyzes and evaluates the current state of their application in journalism and communication training in Vietnam, and proposes feasible solutions to enhance the quality and effectiveness of training in the context of accelerated digital transformation.

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