Tuesday, 19:20 25-05-2021

Building and promoting national image through movies: Cross-cultural perspective

Journalism-Communication Tuesday, 19:20 25-05-2021

In the current context of globalization, building and promoting national image is a national priority for many countries. As a kind of art, movies has strong influence and important role in building and promoting national image. This article takes the cross-cultural approach to analyze and propose some recommendations to utilize the potentials of movies in order to establish and promote beautiful images to international friends.


Source: Journal of Political Theory and Communications, no 6 (2020).

Pham Ngoc Phuong Thuy

MSc, Xiamen University

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See also