Monday, 23:43 10-10-2022

Close relationship between the Party and people cannot be divided

Political theory Monday, 23:43 10-10-2022
Abstract: Unlike many political parties in the world, the Communist Party of Vietnam was established not to represent the rights and interests of some groups in society, but to represent the entire nation. Therefore, it has always kept a close relationship with the people. This is the inner strength and the source for all successes of the Party. However, in recent times, hostile forces and political opportunists domestically and abroad have made every attempt to find ways to split this strong relationship. Identifying and fighting these conspiracies and tricks contributes to strengthening the people's trust in the Party, enhancing the Party's strength to continue successfully leading the development of a prosperous and happy country.

Source: Journal of Political Theory and Communication, No 8.2022

Ha Thi Bich Thuy

MA, Ho Chi Minh National Academy of Politics

The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi

Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.

A theoretical framework to Vietnam's paradiplomacy making and implementation

A theoretical framework to Vietnam's paradiplomacy making and implementation

Political theory 23:01 23-11-2025 5 tháng trước

Abstract: Paradiplomacy, or subnational diplomacy, has become an increasingly significant dimension of international relations in the context of globalization and decentralization. In Vietnam, local diplomacy plays a vital role in the realization of the country’s foreign policy objectives, particularly in linking security, development, and international position. This article develops a theoretical framework for understanding how Vietnam formulates and implements paradiplomatic policies. It adopts a policy analysis approach based on the “ends–means–ways” and linear model, adapted to the Vietnamese political-administrative context. The framework emphasizes both vertical coordination (top-down guidance from the central level) and horizontal interaction (bottom-up initiatives from provinces and cities), reflecting the hybrid nature of Vietnam’s paradiplomacy as both a delegated and an autonomous practice within the unified foreign policy system.

Irreversible truth about democracy and human rights in Vietnam

Irreversible truth about democracy and human rights in Vietnam

Political theory 05:23 15-06-2025 10 tháng trước

Abstract: At present, hostile forces are aggressively implementing the strategy of "peaceful evolution" with increasing intensity and urgency. Democracy and human rights are being used as pretexts to incite disorder, disrupt stability, and undermine political and social security, while also attempting to divide national unity. Their ultimate goal is to destabilize the political system, weaken, and eventually overthrow the leadership of the Communist Party, thereby eliminating the socialist regime in Vietnam.

The cultural and artistic guidelines of the Communist Party of Viet Nam in the movements of the people's democratic revolutionary era

The cultural and artistic guidelines of the Communist Party of Viet Nam in the movements of the people's democratic revolutionary era

Political theory 10:35 28-08-2024 1 năm trước

The expansion of the mass movement in all social movements under the leadership of the proletarian party is the most notable historical feature of the people's democratic revolutionary era. The birth and development of a new culture and art in Viet Nam during the people's democratic revolution was associated with the fight for national independence and reunification. Recognizing the Party's leadership role in the process of building a new culture and art during progressive revolutionary resistance wars has created conditions for the harmonious development of the people's culture and art.

October Revolution Lights up the Renovation for National Independence and Socialism of Our People

October Revolution Lights up the Renovation for National Independence and Socialism of Our People

Political theory 06:08 16-12-2024 1 năm trước

106 years ago under the leadership of V.I Lenin and the Bolsheviks, the Russian workers and people started the revolution, which shook the world, overthrew the Tsarism and established the first proletarian state in the world. The October Revolution in 1917 opened a new era, leading humankind into a new age of transitioning from capitalism into socialism.

See also