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02438348033 Digital transformation in education and training of journalism - communication
Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism -communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.
Source: Journal of Political Theory and Communication, No 1-2022
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
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Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
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Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
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Innovation - the “key” to developing television in the digital age
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Visual storytelling in social media communication campaigns
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Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
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Visual storytelling in social media communication campaigns
Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.
Visual storytelling in social media communication campaigns
Visual storytelling in social media communication campaigns
Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.
Innovation - the “key” to developing television in the digital age
Innovation - the “key” to developing television in the digital age
Abstract: In the digital age, communication is undergoing profound changes in both the production and reception of information. Once regarded as the “king” of journalism in the 20th century, television is now facing numerous challenges from the Internet, social media, online video platforms, and the rise of AI, Big Data, and VR/AR. These factors create competitive pressure, to the extent that predictions have been made about the “death of television” in the face of platforms such as YouTube, Netflix, TikTok, or Facebook. To overcome these difficulties and to achieve stronger development, television must innovate and adapt in order to maintain its role in shaping public opinion and reaffirm its position as an important source of information and entertainment in the digital era.
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
In recent years, in Vietnam, the image of children with autism has appeared increasingly often in the media. They are not only portrayed from the “victim” perspective - as disadvantaged and vulnerable individuals in need of protection - but are also represented as “heroes,” individuals of great resilience and talent who have become sources of inspiration for the community. This study employs the framing analysis method to examine how online newspapers depict children with autism in Vietnamese journalism. It further evaluates the impact of such representations on social perceptions, community behavior
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