Từ khoá : Digital transformation

3 bài viết

Current situation and solutions for digital transformation in journalism and communication training institutions in Vietnam

Current situation and solutions for digital transformation in journalism and communication training institutions in Vietnam

Abstract: It can be affirmed that digital transformation is an inevitable trend in higher education. It not only helps optimize management, reform teaching processes and methods, and enhance the digital competencies of both instructors and learners, but also responds to the evolving needs of students and society. For journalism and communication training institutions in particular, promoting digital transformation must be intensified both in breadth and depth. This article discusses the current state and proposes solutions for digital transformation at journalism and communication higher education institutions in Vietnam, thereby providing an overview of the digital transformation landscape in this field.

Digital transformation in media, marketing, and publishing

Digital transformation in media, marketing, and publishing

Abstract: In the publishing industry, digital transformation and the application of digital technology are gradually being implemented to adapt to new requirements. Digital transformation in publishing is carried out in all stages, from creating works, refining content, selecting production technology, marketing and communication methods for products, to managing the product supply chain in the publishing market. It affects not only publishing organizations or businesses but also other groups such as customers and partners. This is a complex process, influenced by various both positive and negative factors.