Từ khoá : evaluation criteria.

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Criteria for evaluating Corporate Social Responsibility (CSR) communication

Criteria for evaluating Corporate Social Responsibility (CSR) communication

Criteria for evaluating Corporate Social Responsibility (CSR) communication

In the context where sustainable development goals gain increasing attention, corporate social responsibility (CSR) communication has become an essential activity for businesses, raising the need to assess its quality and effectiveness. The key question is: What criteria should be used to scientifically and comprehensively evaluate CSR communication? This article systematizes three main approaches to assessing CSR communication based on implementation strategy, public perception, and practical effectiveness.

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