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02438348033 Portrait of consumers in the online media environment
Source: Journal of Political Theory and Communication, Issue 2/2024
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President Ho Chi Minh’s role in the victory of the August Revolution of 1945
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Role of communication in adjusting population policy in Vietnam today
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Hồ Chí Minh’s thought on the people’s role in the formulation and implementation of law
Abstract: Hồ Chí Minh’s ideological legacy contains profound insights into the law and the vital role of the people in both the formulation and implementation of legal systems. These ideas were not only expressed through his writings but also effectively applied in his leadership and governance practices. Therefore, studying and applying Hồ Chí Minh’s thought on this matter is of great significance to the ongoing construction of a socialist rule-of-law state “of the people, by the people, and for the people” in Vietnam today.
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of information and create long-term value for both sides.
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
Abstract: Domestic violence refers to one type of gender-based violence in which violence is a means and also a consequence of demeaning women and gender inequality. Domestic violence prevention continues to be regarded as a priority in the national development strategy. Communication is identified as playing a key and long-term role. It is important to assess the actual situation of public access to media and information on domestic violence prevention today in order to suggest effective communication solutions. This article uses the results of the 2020-2021 ministerial-level project “The role of mass media in domestic violence prevention and control in Vietnam’s international integration period today”’ conducted by the Academy of Journalism and Communication.
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