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02438348033 Portrait of consumers in the online media environment
Source: Journal of Political Theory and Communication, Issue 2/2024
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Solutions for Firmly Safeguarding the Ideological Foundation of the Communist Party in the Digital Era in Vietnam Today
Abstract: In the context of the digital era marked by the rapid development of social media, the internet, and artificial intelligence, the task of safeguarding the ideological foundation of the Communist Party faces both favorable opportunities and serious challenges. In reality, there have been significant advancements in building digital portals and media platforms managed by the Party and the State, which have contributed to strengthening public trust and protecting the Party’s ideological orientation in cyberspace. However, hostile forces continue to exploit online spaces to spread false and distorted information, while the limited awareness of some officials, Party members, and young people remains a major difficulty in this effort. Based on that reality, this article proposes key solutions including enhancing the capacity for digital ideological dissemination, building a digitally competent team of propaganda and education officers, strengthening the legal and technological foundation, promoting the participation of the entire society—especially the youth—and improving coordination mechanisms among forces engaged in ideological struggle. These solutions aim to firmly safeguard the ideological foundation of the Party in the digital age, thereby meeting the requirements for the country’s sustainable development.
Portrait of consumers in the online media environment
Portrait of consumers in the online media environment
Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of information and create long-term value for both sides.
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
The Current Situation Regarding Public Access to Media and Information on the Topic of Domestic Violence Prevention
Abstract: Domestic violence refers to one type of gender-based violence in which violence is a means and also a consequence of demeaning women and gender inequality. Domestic violence prevention continues to be regarded as a priority in the national development strategy. Communication is identified as playing a key and long-term role. It is important to assess the actual situation of public access to media and information on domestic violence prevention today in order to suggest effective communication solutions. This article uses the results of the 2020-2021 ministerial-level project “The role of mass media in domestic violence prevention and control in Vietnam’s international integration period today”’ conducted by the Academy of Journalism and Communication.
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