Saturday, 14:31 13-08-2022

Marxism’s pivotal role in media studies

Journalism-Communication Saturday, 14:31 13-08-2022

Abstract: In “The Communication Revolution” published in 2007, Robert McChesney emphasized that “no one has read Marx systematically to tease out the notion of communication in its varied manifestations” (1). This comment is among the affirmations of Marxism’s role in media economy, contributing to refuting viewpoints that deny the importance of Marxism in the formation and development of media economy. This article is to counter the false viewpoints, and affirm Marxism’s key role in the study of media economics by presenting the fundamental contributions of Marxism in two aspects: communication in commodity production and communication in commodity circulation.


Source: Journal of Political Theory and Communication, No 4-2022

Nguyen Hoang Oanh

MA, Academy of Journalism and Communication

Application of Ho Chi Minh’s thought on “taking the people as the root” in building the “people’s hearts and minds posture”, consolidating national defense, and firmly protecting socialist Vietnam in new period

Communist Review - President Ho Chi Minh’s thought on "taking the people as the root” had paramount significance, serving as the guiding star for the Communist Party of Vietnam to lead the revolution. This mindset inherited and promoted Vietnam’s thousand-year-old history of national construction and defense and the Marxist-Leninist perspective on the role of the people in history. It should continue to be creatively applied to the cause of national construction and defense in the new period.

Fundamental theoretical concepts related to brand building and online brand management

Fundamental theoretical concepts related to brand building and online brand management

Journalism-Communication 15:43 28-03-2024 3 tuần trước

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Journalism-Communication 14:40 18-02-2024 2 tháng trước

Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.

Vietnam Television changes for development in the digital age

Vietnam Television changes for development in the digital age

Journalism-Communication 15:53 05-02-2024 2 tháng trước

Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.

Legal regulations on privacy rights in journalism activities

Legal regulations on privacy rights in journalism activities

Journalism-Communication 05:48 22-01-2024 3 tháng trước

Abstract: Privacy rights are fundamental human rights protected by international law and the regulations of each country. In journalism, privacy rights play a crucial role but face various challenges and limitations. This study focuses on clarifying legal regulations on privacy rights in journalism activities in Vietnam, aiming to enhance legal awareness regarding privacy rights in journalism.

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