LLCT

Efficiently using media in teaching foreign languages

Abstract: Nowadays, the use of media such as books, newspapers, films, social media, etc., has become an indispensable part of the teaching and learning process. Particularly in the field of teaching foreign languages, integrating various media not only brings great benefits to language practice but also brings about a creative and dynamic learning environment. This article emphasizes the benefits as well as challenges when using media, while also providing some suggestions for effectively integrating various media in teaching foreign languages.

Digital transformation in media, marketing, and publishing

Abstract: In the publishing industry, digital transformation and the application of digital technology are gradually being implemented to adapt to new requirements. Digital transformation in publishing is carried out in all stages, from creating works, refining content, selecting production technology, marketing and communication methods for products, to managing the product supply chain in the publishing market. It affects not only publishing organizations or businesses but also other groups such as customers and partners. This is a complex process, influenced by various both positive and negative factors.

History and research methods of mass media

Mass media impact is one of the areas that receive special attention frommedia researchers and social media managers. Most researchers agree on somecognitive aspects related to comprehension, distinguishing manifestations of mediainfluences, specific characteristics and relationships between messages and mediatransmissions such as independent variables in consideration of their effects onrecipients. However, issues regarding the extent, timing, methods, and reasons fordifferent levels of influence on parts of public have long been controversial amongmedia scholars. The article reviews some popular case studies and researchmethods in order to clarify this heated debate.