Từ khoá : online media.

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Portrait of consumers in the online media environment

Portrait of consumers in the online media environment

Portrait of consumers in the online media environment

Abstract: Understanding consumers is always an important requirement, a crucial task that communication and marketing professionals need to undertake before making any decisions to reach them. However, in today's context, under the influence of the Fourth Industrial Revolution, consumers make not only direct purchases but also online ones because they are now online consumers. The challenge for communication professionals is to understand their online behavior, understand the context, the influencing factors on the online platform in order to provide them with different experiences amidst a sea of ​​information and create long-term value for both sides.

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