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02438348033 Promoting the role of media in communicating policies to ethnic minorities and people in mountainous areas in Vietnam today
Source: Journal of Political Theory and Communication, Issue 1/2024
Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
Promoting the role of media in communicating policies to ethnic minorities and people in mountainous areas in Vietnam today
Promoting the role of media in communicating policies to ethnic minorities and people in mountainous areas in Vietnam today
Abstract: Reality has proven that communication and propaganda play a crucial role in the revolutionary cause of our Party and nation. This becomes even more evident during times when the country faces fierce opposition from hostile forces. Ethnic minorities living in mountainous and remote areas, who have lower educational levels and face numerous difficulties, are often targeted by hostile forces to distort information, the Party's policies and the state's initiatives. This aims to erode people’s trust in the Party and the government, intending to divide the unity of the entire nation. Therefore, leveraging the role of media in communicating policies to ethnic minorities and people in mountainous regions in Vietnam is essential. It is an ongoing requirement for media organizations, including newspapers, television, radio, social media, online newspapers, and telephones, etc.
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