Promoting the role of media in communicating policies to ethnic minorities and people in mountainous areas in Vietnam today

Refining the Legal framework and intersectoral coordination mechanisms to promote Vietnam - ASEAN Cultural Tourism Cooperation

Abstract: Cultural tourism cooperation plays a vital role in the process of building the ASEAN Community, generating not only economic value but also enhancing regional identity and unity. This study analyzes the current state of international and domestic legal frameworks, notably the ASEAN Tourism Strategic Plan 2016–2025, the ASEAN Comprehensive Investment Agreement (ACIA), and Vietnam’s Law on Tourism 2017. The study indicates that, although Vietnam has made significant progress in domesticating international commitments and consolidating intersectoral coordination mechanisms through the National Steering Committee for Tourism, a number of obstacles remain, including regulatory overlap, challenges in heritage conservation, and issues concerning community intellectual property rights. Drawing on lessons from neighboring countries such as Thailand and Indonesia’s tourism ecosystem governance model, as well as Singapore’s experience, the article proposes several groups of solutions related to the development of a “framework law,” the digitalization of intersectoral data, and the reform of implementation mechanisms. These recommendations are intended to position Vietnam as an attractive cultural destination and to contribute to the successful realization of the ASEAN Community Vision.