Proud Legacy: Generations of Journalists Nurtured by the Academy of Journalism and Communication
At the ceremony commemorating the 100th anniversary of Vietnam Revolutionary Press Day and the conferment of the Ho Chi Minh Order held on the morning of June 21, 2025, at the National Convention Center, two distinguished representatives of generations of journalists trained by the Academy shared their unwavering belief, responsibility, and aspirations for continued service.
Prof. Dr. Tạ Ngọc Tấn, an alumnus of the Academy’s second journalism cohort, former member of the Party Central Committee, former Director of the Ho Chi Minh National Academy of Politics, Standing Vice Chairman of the Central Theoretical Council, and former Director of the Academy of Journalism and Communication, shared emotionally:
"No profession demands as much integrity as journalism. Growing up under the roof of the Academy, I carry with me not only knowledge but also the ideals, aspirations, and sense of responsibility that have guided my professional life.”
Journalist Nguyễn Thị Ngân, a graduate of the 26th cohort majoring in Television and currently a reporter at the News Department of Vietnam Television (VTV), representing the younger generation of journalists, also shared her pride:
"We have always wished to be among those quiet, humble individuals who are trusted and loved by the people. That is the greatest reward for a journalist.”
From the pioneering generation who laid the foundations to the thousands of students who continue the journey today, the Academy of Journalism and Communication takes pride in empowering journalists who are not only skilled but also deeply responsible. Regardless of position or circumstance, journalists bearing the Academy’s mark strive to uphold the virtues of “sharp vision, pure heart, and incisive pen”—to live kindly, write truthfully, and devote themselves wholeheartedly to the nation and its people./.
Source: Journal of Political Theory and Communication
MOST VIEWED
-
1
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
-
2
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
-
3
Innovation - the “key” to developing television in the digital age
-
4
Visual storytelling in social media communication campaigns
-
5
Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
-
6
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Innovation - the “key” to developing television in the digital age
Abstract: In the digital age, communication is undergoing profound changes in both the production and reception of information. Once regarded as the “king” of journalism in the 20th century, television is now facing numerous challenges from the Internet, social media, online video platforms, and the rise of AI, Big Data, and VR/AR. These factors create competitive pressure, to the extent that predictions have been made about the “death of television” in the face of platforms such as YouTube, Netflix, TikTok, or Facebook. To overcome these difficulties and to achieve stronger development, television must innovate and adapt in order to maintain its role in shaping public opinion and reaffirm its position as an important source of information and entertainment in the digital era.
Visual storytelling in social media communication campaigns
Visual storytelling in social media communication campaigns
Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.
Innovation - the “key” to developing television in the digital age
Innovation - the “key” to developing television in the digital age
Abstract: In the digital age, communication is undergoing profound changes in both the production and reception of information. Once regarded as the “king” of journalism in the 20th century, television is now facing numerous challenges from the Internet, social media, online video platforms, and the rise of AI, Big Data, and VR/AR. These factors create competitive pressure, to the extent that predictions have been made about the “death of television” in the face of platforms such as YouTube, Netflix, TikTok, or Facebook. To overcome these difficulties and to achieve stronger development, television must innovate and adapt in order to maintain its role in shaping public opinion and reaffirm its position as an important source of information and entertainment in the digital era.
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
In recent years, in Vietnam, the image of children with autism has appeared increasingly often in the media. They are not only portrayed from the “victim” perspective - as disadvantaged and vulnerable individuals in need of protection - but are also represented as “heroes,” individuals of great resilience and talent who have become sources of inspiration for the community. This study employs the framing analysis method to examine how online newspapers depict children with autism in Vietnamese journalism. It further evaluates the impact of such representations on social perceptions, community behavior
llcttt1994dientu@gmail.com
02438348033
Comment