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02438348033 Solutions to Enhance the Quality and Effectiveness of Communicating Vietnam’s Image to the World through Foreign Press
Major foreign press organisations of Vietnam, including VTV4, Vietnamplus, VOV4, Vietnam Economics Times, have made significant achievements in communicating Vietnam’s image to the foreigners and the overseas Vietnamese to increase their understanding of Vietnam, therefore fostering positive activities such as investment, tourism, capital mobilisation and intellectual contribution. However, there are some limitations in content and communication methods, causing the effectiveness to go out of line with the investment. This article proposes the solutions for external media organisations to enhance the quality and effectiveness of communicating Vietnam’s image to the world in the coming time.
Source: Journal of Political Theory and Communications, no 7 (2019).
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