Saturday, 14:37 13-08-2022

Some basic theoretical issues on online brand building and management

Journalism-Communication Saturday, 14:37 13-08-2022

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.


Source: Journal of Political Theory and Communication, No 4-2022

Do Thi Hai Dang - Vu Tuan Ha

Academy of Journalism and Communication

Applying the Ho Chi Minh National Academy of Politics’ Philosophy of Training and Fostering to the Development of Training and Fostering Programs in New Context

Abstract: During the development process, the philosophy has been shaped and developed, imbued with the guidelines and strategies for training and fostering cadres of the Party and State as well as in accordance with learners and specific conditions of the Ho Chi Minh National Academy of Politics (HCMA) throughout historical periods. The article gives an overview of the HCMA's philosophy of training and fostering in recent years. Moreover, it proposes some recommendations to thoroughly grasp this philosophy in HCMA training and fostering programs today.

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Journalism-Communication 14:40 18-02-2024 6 ngày trước

Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.

Vietnam Television changes for development in the digital age

Vietnam Television changes for development in the digital age

Journalism-Communication 15:53 05-02-2024 2 tuần trước

Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.

Legal regulations on privacy rights in journalism activities

Legal regulations on privacy rights in journalism activities

Journalism-Communication 05:48 22-01-2024 1 tháng trước

Abstract: Privacy rights are fundamental human rights protected by international law and the regulations of each country. In journalism, privacy rights play a crucial role but face various challenges and limitations. This study focuses on clarifying legal regulations on privacy rights in journalism activities in Vietnam, aiming to enhance legal awareness regarding privacy rights in journalism.

Some solutions ensuring safety and cybersecurity in Vietnam today

Some solutions ensuring safety and cybersecurity in Vietnam today

Journalism-Communication 05:47 22-01-2024 1 tháng trước

Abstract: Developing countries, including Vietnam, are facing significant challenges and constant threats regarding safety, cybersecurity, and national security in the context of globalization and technological development, the advent of the 4.0 industry, and the pervasive explosion of the Internet. This article describes the difficulties and challenges in ensuring safety and cybersecurity in Vietnam. It also proposes several solutions to ensure safety and cybersecurity in the national security framework of Vietnam in the current context.

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