Tuesday, 14:48 26-07-2022

Some issues about policy communication to ethnic minorities in Vietnam today

Journalism-Communication Tuesday, 14:48 26-07-2022

Abstract: There are 54 ethnic groups in Vietnam, with 53 ethnic minorities unevenly dispersed around the country. With their own particularities in terms of socio-economic conditions, infrastructure, political and cultural life, ethnic minorities are paid constant attention. The communication of Party and State policies has been continuously updated and achieved initial success. However, there are still some limitations about compatibility between implementing policies and communication activities, and the limited capacity of ethnic people in receiving information, etc.


Source: Journal of Political Theory and Communication, No 3-2022

Nguyen Thuy Quynh

MA, Academy of Journalism and Communication

A look at the History and Application of Critical Theory

Abstract: Researchers who supported the idea of critical theory based their argument on the assumption that there is always a need for criticism in order to promote changes in society. The ultimate goal of critical theory, rather than predicting, explaining, or understanding social phenomenon, is to point out problems and pushing the decision of transformation. Critical theory assumed that the phenomenon is already existed and the inequality can only be addressed by reorganizing the society. This theory is inherently influenced by Marxism and the analytical ideas of Karl Marx. Although the researching process still involves the action of observing, analyzing, but the core idea of critical theory, as its name suggested, is to pursue changes through criticizing. There are six key concepts of this theory: text, meaning, culture, polysemy, hegemony, and ideology. It is because of its diversity that critical theory has very high applicability in the field of social studies and communication. This article aims to present an overview of the development history of critical theory and one of its outstanding applications – reader response theory.

Fundamental theoretical concepts related to brand building and online brand management

Fundamental theoretical concepts related to brand building and online brand management

Journalism-Communication 15:43 28-03-2024 3 giờ trước

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Journalism-Communication 14:40 18-02-2024 1 tháng trước

Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.

Vietnam Television changes for development in the digital age

Vietnam Television changes for development in the digital age

Journalism-Communication 15:53 05-02-2024 1 tháng trước

Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.

Legal regulations on privacy rights in journalism activities

Legal regulations on privacy rights in journalism activities

Journalism-Communication 05:48 22-01-2024 2 tháng trước

Abstract: Privacy rights are fundamental human rights protected by international law and the regulations of each country. In journalism, privacy rights play a crucial role but face various challenges and limitations. This study focuses on clarifying legal regulations on privacy rights in journalism activities in Vietnam, aiming to enhance legal awareness regarding privacy rights in journalism.

See also