Friday, 08:49 07-05-2021

Strategic Approach in Public Policy Communication in Vietnam – Theoretical and Practical Issues

Journalism-Communication Friday, 08:49 07-05-2021

Policy communication is specially important and closely linked to each stage of the policy process. However, the policy communication in Vietnam faces several difficulties and challenges because it is not guided by a strategy. In order to enhance the effectiveness of policy communication, it is important to develop a strategic approach. This article describes the strategic model for communicating public policy and discusses practical issues created by this approach. The author also presents some suggestions to apply the strategic approach in policy communication to enhance the effectiveness and efficiency of policy leadership in Vietnam.


Source: Journal of Political Theory and Communications, no 8 (2019).

Nguyen Thi Thu – Luu Thuy Hong

MSc, Academy of Policy and Development - PhD, Academy of Journalism and Communication

The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today

The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today

Journalism-Communication 14:39 07-06-2024 1 tháng trước

Abstract: In the fight against corruption and negativity, the press and public opinion play a special role. It contributes to detecting and fighting against corruption and negative effects; reflecting, advising, suggesting and recommending to handle and supervise the implementation of functional agencies. It also propagates, encourages and mobilizes the strength of all people to participate in the fight against corruption, thereby building people's faith in the Party's leadership and the regime's superiority. The article focuses on clarifying the relationship and role of the press and public opinion in building people's trust as well as proposes solutions to promote this role in the current anti-corruption activities of our country.

Role and Mission of Vietnamese Revolutionary Press in Protecting the Party’s Ideological Foundation, Fighting against Wrong and Hostile Views and Some Recommendations ed solutions

Role and Mission of Vietnamese Revolutionary Press in Protecting the Party’s Ideological Foundation, Fighting against Wrong and Hostile Views and Some Recommendations ed solutions

Journalism-Communication 09:56 05-07-2024 2 tuần trước

The article discusses the issue of promoting the role and mission of Vietnamese revolutionary press in protecting the Party’s ideological foundation, fighting against wrong and hostile views. The author affirms that the revolutionary press is a pioneering force on the front to defend the Party's ideological foundation as well as fight against wrong and hostile views. Also, the article offers solutions for the revolutionary press to promote its role and mission in the context of media explosion today.

Ethical Foundation for the Press Effectiveness in Public Opinion Monitoring and Social Criticism

Ethical Foundation for the Press Effectiveness in Public Opinion Monitoring and Social Criticism

Journalism-Communication 16:37 15-07-2024 5 ngày trước

Abstract: Nowadays, in order to promote the press’s functions of monitoring public opinion and social criticism, governments at all levels need to be proficient in using public opinion tools and promoting the active role of the press in this task. However, in reality, the line between social criticism and professional ethics is quite fragile and unclear. By overviewing theories on supervision and constructive social criticism of the press, the article will analyze the ethical foundation for the press’s effectiveness in public opinion monitoring and social criticism today.

Fundamental theoretical concepts related to brand building and online brand management

Fundamental theoretical concepts related to brand building and online brand management

Journalism-Communication 15:43 28-03-2024 3 tháng trước

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

See also