Strategic Approach in Public Policy Communication in Vietnam – Theoretical and Practical Issues
Policy communication is specially important and closely linked to each stage of the policy process. However, the policy communication in Vietnam faces several difficulties and challenges because it is not guided by a strategy. In order to enhance the effectiveness of policy communication, it is important to develop a strategic approach. This article describes the strategic model for communicating public policy and discusses practical issues created by this approach. The author also presents some suggestions to apply the strategic approach in policy communication to enhance the effectiveness and efficiency of policy leadership in Vietnam.
- 1 Factors affecting contents of press - media in the context of globalization
- 2 External Journalism and the Challenges of the 4.0 Industrial Revolution
- 3 Significance of the fight against corruption and negative phenomena in Party building and construction today
- 4 Protecting the Party's ideological foundation at the Academy of Journalism and Journalism: contributions, limitations and arisen issues
- 5 Building and rectifying morality in the Party based on Ho Chi Minh's thought, contributing to building Party-people close relationship
- 6 Russian October Revolution 1917 and the establishment of the Communist International
Publishing political theory books is a task under the direct leadership of the Party Central Committee. After more than 20 years implementing Directive No. 20-CT/TW dated 27th January 2003 of the 9th-tenure secretariat, the task has basically met the demand for political theory books of officials, party members and people. It has become a channel for disseminating the Party's guidelines and policies, the State's policies and laws. Also, it has made an important contribution to protecting the Party’s ideological foundation, fighting against wrong and hostile views. The publications’ contents have far-reaching influence on theoretical and political issues, raising political awareness of party members to firmly trust the leadership of the Party and State.
Abstract: The press and media play the central role in the context of globalization. The information in the press and media becomes important to all areas of life. Research on journalism, global communication in social and international relations adds important insights to the study of politics and sociology. The increasingly global influence of contents requires the press- media to understand and embrace global trends. Besides, the press-media also face difficulties in connecting information and adapting to cultural diversity.
Abstract: External journalism is being strongly influenced by the fourth technological revolution. A paradigm shift emerges in a manner that makes communicators change their awareness and ways of approaching the public with a new messages, new channels, and perception of a new generation of audience. These challenges require the system of external journalism to actively innovate, especially in the field of journalists’ training.
Abstract: The current international integration is making countries, including Vietnam, pay attention and focus on developing human resources, especially high-quality human resources to develop the country. Publishing is a specialized industry with high specialization, requiring qualified human resources and good working capacity. With the development of information and digital technology today, the issue of human resource is playing a central role. Publishing industry is not an exception. Moreover, its human resources need to be of higher quality than many other industries to meet the requirements of development. The article analyzes the influencing factors and solutions to develop human resources of publishing industry in the context of deeper and broader integration.
Abstract: The 13th Party Congress proposed "Innovating the contents and methods of communication and mobilization; effectively using mass media and social networks in a practical direction; strengthening national consensus and people's trust in the Party, State and the socialist regime"(1). With the desire to bring the Resolution of the 13th Party Congress into daily life, the article focuses on clarifying a number of related concepts, context, requirements, solutions and some recommendations to enhance the use of social networks in Vietnam’s political communication in the upcoming time.