Tuesday, 11:32 27-04-2021

The Coverage of Party and State Leaders’ Activities in the Media

Journalism-Communication Tuesday, 11:32 27-04-2021

The coverage of activities by high-ranking leaders of the Party and State, including the Secretary General, President, Prime Minister and Chairperson of the National Assembly always accounts for a big proportion. This trend is justified by the news value in the media and also tailored to the task of political communication because the audience is specially interested in people in high power and the media is the effective tool of the Party and State in the ideological front. However, big coverage is not necessarily equivalent to the effectiveness in terms of meeting audience’s need and the requirements of political communication.  This article takes on the management approach so as to increase the effectiveness of providing information about the activities by the Party and State leaders in the media in general and in the television in particular.


Source: Journal of Political Theory and Communications, no 4 (2019).

Pham Quoc Thang

Online Newspaper of Vietnam Television

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