llcttt1994dientu@gmail.com 
02438348033 The Transformation of Media in the Context of Industrial Revolution 4.0: Features, Consequences and Suggested Solutions
The industrial revolution 4.0 with the new features has created a profound, comprehensive and unprecedented impact on social life, including the media industry with the birth of the socio-digital ecosystem of information. Revolution 4.0 gave birth to a new audience, who acts as the recipient of the information and inadequate amateur correspondent. This transformation intensifies the competition to mainstream media in providing and directing information and lays out the new requirements for media management in the contemporary context. How should we approach the socio-digital ecosystem of knowledge to utilise its benefits and overcome the challenges to establish an effective management model? This article aims to answer this question.
Source: Journal of Political Theory and Communications, no 7 (2019).
The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi
Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.
An investigation into how Vietnamese university students in Hanoi experience cyberbullying on social media
An investigation into how Vietnamese university students in Hanoi experience cyberbullying on social media
Abstract: This dissertation presents a mixed-methods investigation into the nature, consequences, and coping strategies related to cyberbullying among Vietnamese university students in Hanoi. Addressing a significant gap in research, this study adopted a sequential explanatory design, utilizing a quantitative survey (N=226) to assess prevalence and trends, followed by in-depth qualitative interviews (N=8) to provide nuanced contextual understanding. The research was theoretically grounded in the Social-Ecological Model and General Strain Theory. The findings establish cyberbullying as a pervasive phenomenon, with the most common forms being verbal harassment (57.2%) and reputational harm (51.8%). Lived experiences were critically shaped by the digital context, with anonymity, public visibility, and power imbalances (rooted in social influence) significantly amplifying victims’ distress. The study reveals that the perceived consequences are severe and holistic, extending beyond psychological impacts (chronic anxiety, insomnia) to significant academic disruption (decline in performance, withdrawal from studies) and social isolation. In response, students primarily relied on informal social support and avoidance strategies. A key finding, however, is the perceived ineffectiveness of these coping mechanisms, which provided emotional relief but failed to secure tangible solutions or accountability. This highlights a critical deficit in formal institutional support. In conclusion, this research provides empirical evidence that cyberbullying acts as a serious systemic stressor in the Vietnamese higher education context. The findings underscore an urgent need for universities and policymakers to implement formal accountability measures, alongside culturally sensitive support and prevention programs, to safeguard the well-being and academic success of students.
Impacts of artificial intelligence (AI) on journalism education
Impacts of artificial intelligence (AI) on journalism education
Abstract: Within just a decade, artificial intelligence (AI) has profoundly transformed nearly every aspect of social life. Journalism, initially marked by apprehension, has gradually moved toward acceptance and adaptation to the integration of AI into professional practices. This transformation has, in turn, reshaped both the content and pedagogical approaches of journalism education. By analyzing the impacts of AI on journalism in general and on journalism education in particular, this article clarifies how AI influences curricula, teaching methods, faculty competencies, and the institutional infrastructure of journalism education in Viet Nam. On that basis, the study proposes a set of recommendations to assist journalism training institutions in integrating AI into pedagogical practices in a responsible and effective manner.
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Digital transformation in higher education: analysis of the current situation and solutions for applying AI in students’ learning activities at Academy of Journalism and Communication
Abstract: Today, digital transformation in higher education has become a strategic priority. However, due to varying conditions, students’ use of artificial intelligence (AI) mainly remains at a basic level of learning activities. At the same time, concerns have been raised about the risks of limiting independent thinking and fostering overreliance on technology. This article analyzes the current situation of using AI in students’ learning activities, based on a survey of 624 students at the Academy of Journalism and Communication, to propose optimal solutions. The results reveal the level of awareness and usage of AI in learning, as well as the benefits of its application. The paper also suggests specific measures to maximize AI’s advantages and promote responsible technology use, thereby advancing a learner-centered and holistic educational model.
Documentaries: concepts, characteristics, and notable genres
Documentaries: concepts, characteristics, and notable genres
Abstract: What is a documentary, and how does it differ from other genres of film? This article analyzes the distinctive qualities of documentaries through the study of their historical development, comparison with other film types, and examination of the content and expressive techniques of renowned documentaries. Thereby, it seeks to formulate a definition that captures the essence of documentaries within the context of modern journalism and media communication.
Comment