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Role of communication activities in Vietnamese universities
Role of communication activities in Vietnamese universities
Abstract: In the context of contemporary higher education, competition among universities is becoming increasingly fierce. When the Ministry of Education and Training tends to increase autonomy for universities, enhancing communication activities helps higher education institutions improve their reputation and enrollment efficiency. However, in Vietnam, research on communication in education is still limited, especially in the field of higher education, while this one is quite rich and diverse in other countries. The article presents an overview of domestic and foreign research on the communication activities of universities, thereby providing new research directions to help guide communication activities for educational institutions in Vietnam in the future.
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