llcttt1994dientu@gmail.com 
02438348033 Role of communication activities in Vietnamese universities
Source: Journal of Political Theory and Communication, No 6-2022
MOST VIEWED
-
1
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
![The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi]()
-
2
Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
![Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context]()
-
3
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
![Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study]()
-
4
Innovation - the “key” to developing television in the digital age
![Innovation - the “key” to developing television in the digital age]()
-
5
Visual storytelling in social media communication campaigns
![Visual storytelling in social media communication campaigns]()
-
6
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
![Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations]()
Innovation - the “key” to developing television in the digital age
Abstract: In the digital age, communication is undergoing profound changes in both the production and reception of information. Once regarded as the “king” of journalism in the 20th century, television is now facing numerous challenges from the Internet, social media, online video platforms, and the rise of AI, Big Data, and VR/AR. These factors create competitive pressure, to the extent that predictions have been made about the “death of television” in the face of platforms such as YouTube, Netflix, TikTok, or Facebook. To overcome these difficulties and to achieve stronger development, television must innovate and adapt in order to maintain its role in shaping public opinion and reaffirm its position as an important source of information and entertainment in the digital era.
Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam
Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam
Abstract: This article analyzes the pivotal role of higher education institutions within the national innovation ecosystem. Modern universities are no longer confined to traditional teaching roles, but also serve as nuclei for knowledge creation, technology transfer, and the promotion of entrepreneurship and innovation. In the context of the Fourth Industrial Revolution, particularly with the rise of artificial intelligence (AI) and big data, the role of higher education has become even more critical. Drawing on successful models from the United States, Germany, Israel, South Korea, Singapore, and China, the article clarifies the functional pillars of higher education in shaping modern knowledge-based economies. Based on this analysis, the study proposes several breakthrough policy recommendations for Vietnam to maximize the potential of its universities, especially in the implementation of the Politburo’s Resolutions No. 57-NQ/TW and No. 71-NQ/TW.
Developing critical thinking skills for university students
Developing critical thinking skills for university students
Abstract: This article proposes several solutions for developing critical thinking skills among university students, including integrating critical thinking into curricula, innovating teaching and assessment methods, applying digital technologies, and fostering an academic culture that encourages critique. These solutions not only enhance students’ critical thinking capacity but also promote autonomy, independence, and creativity in learning, as well as effective adaptation to the modern workplace.
Vietnam’s efforts to implement gender equality in every policy decision
Vietnam’s efforts to implement gender equality in every policy decision
Abstract: Gender equality is one of the key criteria for assessing a society’s development; it is also an indicator of democracy, fairness, and civility in a nation. Therefore, gender equality is not only an important goal for Vietnam to strive toward but also a shared objective for all countries worldwide. Accordingly, in every policy decision, the Party and State of Vietnam have made continuous efforts to ensure and promote gender equality so that the equal rights of men and women are vividly realized in social life.
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.
Comment