Monday, 10:29 03-07-2023

Arisen issues in innovating political communication on social networks in Vietnam

Journalism-Communication Monday, 10:29 03-07-2023
Abstract: Nowadays, there are lots of urgent problems that need to be solved related to the requirement of innovating political communication on social networks in Vietnam. The key issues involve leadership, direction and management activities; human resources; contents and methods of communication; guidelines, policies and solutions to develop the domestic social network ecosystem; scale and nature of the participation of cadres, party members and people of all classes who are both subjects and objects of this process.

Source: Journal of Political Theory and Communication, Issue 4/2023

Luong Khac Hieu

Assoc. Prof. PhD, Academy of Journalism and Communication

The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today

The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today

Journalism-Communication 14:39 07-06-2024 1 tháng trước

Abstract: In the fight against corruption and negativity, the press and public opinion play a special role. It contributes to detecting and fighting against corruption and negative effects; reflecting, advising, suggesting and recommending to handle and supervise the implementation of functional agencies. It also propagates, encourages and mobilizes the strength of all people to participate in the fight against corruption, thereby building people's faith in the Party's leadership and the regime's superiority. The article focuses on clarifying the relationship and role of the press and public opinion in building people's trust as well as proposes solutions to promote this role in the current anti-corruption activities of our country.

Role and Mission of Vietnamese Revolutionary Press in Protecting the Party’s Ideological Foundation, Fighting against Wrong and Hostile Views and Some Recommendations ed solutions

Role and Mission of Vietnamese Revolutionary Press in Protecting the Party’s Ideological Foundation, Fighting against Wrong and Hostile Views and Some Recommendations ed solutions

Journalism-Communication 09:56 05-07-2024 1 tuần trước

The article discusses the issue of promoting the role and mission of Vietnamese revolutionary press in protecting the Party’s ideological foundation, fighting against wrong and hostile views. The author affirms that the revolutionary press is a pioneering force on the front to defend the Party's ideological foundation as well as fight against wrong and hostile views. Also, the article offers solutions for the revolutionary press to promote its role and mission in the context of media explosion today.

Ethical Foundation for the Press Effectiveness in Public Opinion Monitoring and Social Criticism

Ethical Foundation for the Press Effectiveness in Public Opinion Monitoring and Social Criticism

Journalism-Communication 16:37 15-07-2024 2 ngày trước

Abstract: Nowadays, in order to promote the press’s functions of monitoring public opinion and social criticism, governments at all levels need to be proficient in using public opinion tools and promoting the active role of the press in this task. However, in reality, the line between social criticism and professional ethics is quite fragile and unclear. By overviewing theories on supervision and constructive social criticism of the press, the article will analyze the ethical foundation for the press’s effectiveness in public opinion monitoring and social criticism today.

Fundamental theoretical concepts related to brand building and online brand management

Fundamental theoretical concepts related to brand building and online brand management

Journalism-Communication 15:43 28-03-2024 3 tháng trước

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

See also