LLCT

Arisen issues in innovating political communication on social networks in Vietnam

Abstract: Nowadays, there are lots of urgent problems that need to be solved related to the requirement of innovating political communication on social networks in Vietnam. The key issues involve leadership, direction and management activities; human resources; contents and methods of communication; guidelines, policies and solutions to develop the domestic social network ecosystem; scale and nature of the participation of cadres, party members and people of all classes who are both subjects and objects of this process.

Personalized political communication in the age of big data

Abstract: The digital age with breakthroughs in data collection has rapidly created big data, allowing media subjects to easily identify the public. This is the basis for personalizing the audience receiving media information. The digital age has not only created the foundation but also posed an indispensable requirement for political communication in Vietnam to develop in the direction of personalization. The article initially identifies the trend of personalized political communication based on big data. The author examines a number of successful personalization-oriented political communication campaigns in Vietnam recently and thereby presents some issues in Vietnam.

Arisen issues in innovating political communication on social networks in Vietnam

Arisen issues in innovating political communication on social networks in Vietnam

Personalized political communication in the age of big data

Personalized political communication in the age of big data

The State’s management roles in political communication on social media in Vietnam

The State’s management roles in political communication on social media in Vietnam

Amplifying political communication in the current stage

Amplifying political communication in the current stage

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