Friday, 14:57 14-05-2021

Directions of Media and Communication Research

Information - Documents Friday, 14:57 14-05-2021

The article discusses the current directions of media, communication research and analyzes the advantages and disadvantages of research methods as well as the procedure to apply them in the research. Based on the analysis, the article suggests some solutions to increase the quality and effectiveness of communication research in the coming time.


Source: Journal of Political Theory and Communications, no 2 (2020).

Duong Thi Thu Huong

PhD, Academy of Journalism and Communication

Promoting national brands via culture: case study of Japan diplomacy

Promoting national brands via culture: case study of Japan diplomacy

Information - Documents 05:52 12-09-2023 1 tuần trước

Abstract: Japan is a country in the Asia-Pacific region, with the national brand index always in the leading positions on country brand ranking such as Country Brand Index, Nation Brands Index... for many years. Japanese culture is also rated as one of the most influential ones in the world. These achievements result from the activities of promoting the national brand, especially the role of one of the typical actors such as the Ministry of Foreign Affairs. The article focuses on clarifying the characteristics of the activities of promoting national brand image through culture carried out by the Japanese Ministry of Foreign Affairs inrecent years.

About the methodology of the Party History major

About the methodology of the Party History major

Information - Documents 10:12 03-07-2023 2 tháng trước

Methodology is an important part to help improve the quality of Party history research and teaching. The major of Party History at the Academy of Journalism and Communication is aimed at training lecturers, so it is necessary to equip scientific knowledge and practice research and teaching skills. The Party History methodology must be based on the general methodology of the historical discipline. The author proposes specific issues such as: the shortcomings of the methodological content of Party History; the lecture structure related to people's national democratic revolution and the socialist revolution... These issues have only one purpose, which is to supplement and enrich the content of methodology and teaching methods for the major of Party's History to be compatible with its important role in building today's society.

China's experience in promoting the role of communication, contributing to protecting the ideological foundation and political regime

China's experience in promoting the role of communication, contributing to protecting the ideological foundation and political regime

Information - Documents 23:14 17-04-2023 5 tháng trước

Abstract: After more than 100 years of establishment and development since its birth in 1921, the Communist Party of China has always emphasized communication. The tasks of communicating, managing information flows, shaping the public opinion and mobilizing public support are regarded as essential in the activities of the Party and State of the People's Republic of China. The communication of the Communist Party of China has been further developed in the twenty-first century with the development of new technologies and methods which widely and quickly reach people throughout the country.

Promoting ethical values to arouse motivation to dedicate and desire to fulfill social responsibilities of Vietnamese entrepreneurs

Promoting ethical values to arouse motivation to dedicate and desire to fulfill social responsibilities of Vietnamese entrepreneurs

Information - Documents 21:44 31-03-2023 5 tháng trước

Abstract: The article analyzes the importance of promoting the spirit of patriotism, national pride, and patriotism of entrepreneurs; strengthening their self-discipline, striving for success, sense of responsibility in doing business, noble ideology, spirit of mutual affection and love, aspirations to develop, individual responsibility, collective spirit, and the spirit of serving the people. On that basis, four solutions are proposed to arouse the motivation to dedicate and the desire to realize social responsibilities of Vietnamese entrepreneurs.

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