Từ khoá : media research

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History and research methods of mass media

History and research methods of mass media

History and research methods of mass media

Mass media impact is one of the areas that receive special attention frommedia researchers and social media managers. Most researchers agree on somecognitive aspects related to comprehension, distinguishing manifestations of mediainfluences, specific characteristics and relationships between messages and mediatransmissions such as independent variables in consideration of their effects onrecipients. However, issues regarding the extent, timing, methods, and reasons fordifferent levels of influence on parts of public have long been controversial amongmedia scholars. The article reviews some popular case studies and researchmethods in order to clarify this heated debate.

Qualitative content analysis in media research

Qualitative content analysis in media research

Qualitative content analysis in media research

Ethical issues in media research in online environment

Ethical issues in media research in online environment

Ethical issues in media research in online environment

Directions of Media and Communication Research

Directions of Media and Communication Research

Directions of Media and Communication Research

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