Wednesday, 15:15 28-04-2021

Korean Experiences in Policy Communication and the Suggestions for Viet Nam’s Political Communication

Journalism-Communication Wednesday, 15:15 28-04-2021

In the innovation process for development, Viet Nam needs to look out, learn and apply good experiences and best practice by other countries in the world. Viet Nam and Korea share many things in common and have successfully exchanged experiences in several fields. There are both strengths and shortcomings in public policy communication in Korea. The research into the success and limitations of public policy communication in Korea can give Viet Nam some ideas to innovate the political communication.


Source: Journal of Political Theory and Communications, no 6 (2019).

Luong Ngoc Vinh

PhD, Academy of Journalism and Communication

Identifying and Directing the Fight against Distortion of the Party’s History on Social Media Today

The Communist Party of Vietnam has a “golden history” that was built and developed during the revolutionary process. It expresses the infinite pride and gratitude of the People to the Party, of descendants to ancestors. It is of great significance to clearly identify the distorted claims, then have resolute and effective solutions to protect the Party, State and regime. The article introduces concepts and identifications as well as suggests some solutions to fight for and protect the Party’s history on social media today.

Fundamental theoretical concepts related to brand building and online brand management

Fundamental theoretical concepts related to brand building and online brand management

Journalism-Communication 15:43 28-03-2024 1 tháng trước

Abstract: Social media is an integral part of people’s lives, particularly among the young generation. When social media expands, it creates a “miniature society”, allowing businesses to develop their brands. Aside from the benefits of social media (e.g. increased brand awareness, lower communication costs, easier interaction between customers and firms), brand management on social media is an urgent issue that attracts many modern media strategic managers’ attention. Basic theoretical issues such as concepts, brand equity, and online corporate brand management activities will be discussed in this article.

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Digital Transformation in Education and Training of Human Resources in Journalism and Communication

Journalism-Communication 14:40 18-02-2024 3 tháng trước

Abstract: The demand for journalism - communication in general and its content production in particular is growing rapidly and continues to develop in the digital era. Both public and private organizations need to interact and engage with different groups of customers and partners via digital platforms and social media. Currently, organizations and businesses are in “hunger” for communication and content-creating employees. This demand is forecasted to skyrocket in the coming years. For journalism - communication training institutions, this presents both opportunities and obstacles. Digital transformation in journalism - communication training is not limited in digitization and technology application, but also involves urging training institutions to reassess their performance as well as training products provided to the market and the society in general.

Vietnam Television changes for development in the digital age

Vietnam Television changes for development in the digital age

Journalism-Communication 15:53 05-02-2024 3 tháng trước

Abstract: To avoid lagging behind and continue development in a society where authentic information becomes increasingly crucial, all media agencies must change to better meet the needs of the public and to adapt more effectively in the increasingly fierce competition of information in the digital age. Naturally, due to the nature of each media type, changes do not occur uniformly across all forms of communication. Stemming from its own characteristics while leveraging the strengths of technology in the digital age, television has been innovating itself in its own way to continue asserting its role, position, and brand in the modern public media landscape.

Legal regulations on privacy rights in journalism activities

Legal regulations on privacy rights in journalism activities

Journalism-Communication 05:48 22-01-2024 4 tháng trước

Abstract: Privacy rights are fundamental human rights protected by international law and the regulations of each country. In journalism, privacy rights play a crucial role but face various challenges and limitations. This study focuses on clarifying legal regulations on privacy rights in journalism activities in Vietnam, aiming to enhance legal awareness regarding privacy rights in journalism.

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