Tuesday, 18:48 18-05-2021

Online Publishing of Newspaper and Magazine - Irreversible Trend

Digital media Tuesday, 18:48 18-05-2021

In the modern society, receiving information from the internet has become the habit and lifestyle of the increasing population, especially young people. The younger the audience is, the weaker the need for newspaper and magazine becomes, affecting the publication of print newspapers and magazines. Therefore, several newspapers and magazines in Vietnam have shifted their operation to online platform, which generates the main source of revenue from online audience and advertising whereas the print version is only symbolic because of the economic equation. In such context, the online publishing of newspaper and magazine is an irreversible trend. In order to catch the trend, it is important to prepare the right strategy and policy, which create favorable conditions for the implementation and acceleration of online publishing in reality.


Source: Journal of Political Theory and Communications, no 4 (2020).

Ta Ngoc Tan

Prof., Dr., Vice Chairman of Central Theoretical Council

A look at the History and Application of Critical Theory

Abstract: Researchers who supported the idea of critical theory based their argument on the assumption that there is always a need for criticism in order to promote changes in society. The ultimate goal of critical theory, rather than predicting, explaining, or understanding social phenomenon, is to point out problems and pushing the decision of transformation. Critical theory assumed that the phenomenon is already existed and the inequality can only be addressed by reorganizing the society. This theory is inherently influenced by Marxism and the analytical ideas of Karl Marx. Although the researching process still involves the action of observing, analyzing, but the core idea of critical theory, as its name suggested, is to pursue changes through criticizing. There are six key concepts of this theory: text, meaning, culture, polysemy, hegemony, and ideology. It is because of its diversity that critical theory has very high applicability in the field of social studies and communication. This article aims to present an overview of the development history of critical theory and one of its outstanding applications – reader response theory.

Solutions to improve the quality of electronic Journal of Political Theory and Communication in current period

Solutions to improve the quality of electronic Journal of Political Theory and Communication in current period

Digital media 17:20 28-08-2022 1 năm trước

Abstract: Integrating into the development trend of online newspapers in the digital era, after more than a year in operation, the electronic Journal of Political Theory and Communication has brought into play its strength and affirmed its position and role in the overall development of the AJC (Academy of Journalism and Communication) as well as its reputation in society. However, its operation still has challenges, limitations and shortcomings. The article proposes a number of solutions to improve the quality and performance of the Journal in the coming time.