Monday, 10:03 03-07-2023

Personalized political communication in the age of big data

Journalism-Communication Monday, 10:03 03-07-2023
Abstract: The digital age with breakthroughs in data collection has rapidly created big data, allowing media subjects to easily identify the public. This is the basis for personalizing the audience receiving media information. The digital age has not only created the foundation but also posed an indispensable requirement for political communication in Vietnam to develop in the direction of personalization. The article initially identifies the trend of personalized political communication based on big data. The author examines a number of successful personalization-oriented political communication campaigns in Vietnam recently and thereby presents some issues in Vietnam.

Source: Journal of Political Theory and Communication, No 2-2023

Nguyen Van Hanh

PhD, Academy of Journalism and Communication

The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today

The Press and Public Opinion Build People's Trust in the Fight against Corruption and Negativity in Vietnam Today

Journalism-Communication 14:39 07-06-2024 5 tháng trước

Abstract: In the fight against corruption and negativity, the press and public opinion play a special role. It contributes to detecting and fighting against corruption and negative effects; reflecting, advising, suggesting and recommending to handle and supervise the implementation of functional agencies. It also propagates, encourages and mobilizes the strength of all people to participate in the fight against corruption, thereby building people's faith in the Party's leadership and the regime's superiority. The article focuses on clarifying the relationship and role of the press and public opinion in building people's trust as well as proposes solutions to promote this role in the current anti-corruption activities of our country.

Role and Mission of Vietnamese Revolutionary Press in Protecting the Party’s Ideological Foundation, Fighting against Wrong and Hostile Views and Some Recommendations ed solutions

Role and Mission of Vietnamese Revolutionary Press in Protecting the Party’s Ideological Foundation, Fighting against Wrong and Hostile Views and Some Recommendations ed solutions

Journalism-Communication 09:56 05-07-2024 4 tháng trước

The article discusses the issue of promoting the role and mission of Vietnamese revolutionary press in protecting the Party’s ideological foundation, fighting against wrong and hostile views. The author affirms that the revolutionary press is a pioneering force on the front to defend the Party's ideological foundation as well as fight against wrong and hostile views. Also, the article offers solutions for the revolutionary press to promote its role and mission in the context of media explosion today.

Ethical Foundation for the Press Effectiveness in Public Opinion Monitoring and Social Criticism

Ethical Foundation for the Press Effectiveness in Public Opinion Monitoring and Social Criticism

Journalism-Communication 16:37 15-07-2024 4 tháng trước

Abstract: Nowadays, in order to promote the press’s functions of monitoring public opinion and social criticism, governments at all levels need to be proficient in using public opinion tools and promoting the active role of the press in this task. However, in reality, the line between social criticism and professional ethics is quite fragile and unclear. By overviewing theories on supervision and constructive social criticism of the press, the article will analyze the ethical foundation for the press’s effectiveness in public opinion monitoring and social criticism today.

Role of the Press in the Fight against Corruption and Negativity in Vietnam Today

Role of the Press in the Fight against Corruption and Negativity in Vietnam Today

Journalism-Communication 00:14 01-09-2024 2 tháng trước

In the fight against corruption and negativity, the press plays a special role. It contributes to detecting and fighting against cases, organizations and individuals who show signs of corruption and negativity. Also, it propagates and encourages the participation of the whole political system in the drastic struggle, mobilizing the strength of all people to participate in preventing and fighting against corruption and negativity. Analyzing and clarifying that role is of great significance, helping the Party, State, Fatherland Front, socio-political organizations and people have the right guidelines and measures in awareness and action. It will also strongly promote the system of press agencies, helping to improve the effectiveness of the fight against corruption and negativity in our country today.

See also