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02438348033 Thoroughly understanding Hồ Chí Minh’s thought to enhance the Party’s mass mobilization work in the new era
Source: Journal of Political Theory and Communication, Issue 10/2025
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
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Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
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Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
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Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
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Innovation - the “key” to developing television in the digital age
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Visual storytelling in social media communication campaigns
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Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms
Abstract: With the rapid development of science and technology today, the public is no longer merely a passive recipient of information; they have become co-creators of brands on social media platforms. With the outstanding features of social media (such as broad accessibility, direct and continuous interaction, and opportunities for diverse and rich content production) the public has been empowered to influence brands through these platforms, enabling them to actively participate as content creators in their relationship with brands. This article analyzes the role of the public in the process of co-creating brands on digital platforms, based on factors such as social commerce information sharing, social support, and relationship quality enhancement. It also suggests several requirements for content creation on digital platforms to effectively respond to the trend of public co-creation of brand content.
Hồ Chí Minh’s thought on the people’s role in the formulation and implementation of law
Hồ Chí Minh’s thought on the people’s role in the formulation and implementation of law
Abstract: Hồ Chí Minh’s ideological legacy contains profound insights into the law and the vital role of the people in both the formulation and implementation of legal systems. These ideas were not only expressed through his writings but also effectively applied in his leadership and governance practices. Therefore, studying and applying Hồ Chí Minh’s thought on this matter is of great significance to the ongoing construction of a socialist rule-of-law state “of the people, by the people, and for the people” in Vietnam today.
President Ho Chi Minh’s role in the victory of the August Revolution of 1945
President Ho Chi Minh’s role in the victory of the August Revolution of 1945
Abstract: The victory of the August Revolution in 1945, marked by the establishment of the Democratic Republic of Vietnam, created a monumental turning point in the nation’s history. This triumph was the result of the Vietnamese people’s resilient, courageous, and determined struggle under the wise leadership of the Communist Party and President Hồ Chí Minh. The Revolution’s success is directly associated with President Hồ Chí Minh’s tremendous contributions from finding the revolutionary path, guiding the people, and organizing revolutionary forces, to seizing the right moment for the general uprising to win power and founding the Democratic Republic of Vietnam.
Thoroughly understanding Hồ Chí Minh’s thought to enhance the Party’s mass mobilization work in the new era
Thoroughly understanding Hồ Chí Minh’s thought to enhance the Party’s mass mobilization work in the new era
Abstract: Hồ Chí Minh’s thought on mass mobilization, an integral part of his overall ideology, is not only a theoretical foundation but also a guiding principle for the Communist Party of Vietnam’s mass mobilization work throughout the revolutionary stages over the past 95 years. This has resulted in remarkable achievements and built a glorious tradition. Entering the new era, amid the profound impacts of the Fourth Industrial Revolution and globalization, along with major transformations in the economic, cultural, and social spheres, thoroughly understanding and creatively applying Hồ Chí Minh’s thought, while continuing to innovate and improve the quality and effectiveness of the Party’s mass mobilization work, holds special significance. It contributes to strengthening the close relationship between the Party and the people, advancing national renewal, and realizing the goal of a prosperous and happy nation.
Identifying and criticizing claims denying and distorting Ho Chi Minh Thought
Identifying and criticizing claims denying and distorting Ho Chi Minh Thought
Abstract: Along with the study, application, and development of Marxist - Leninist ideology and Ho Chi Minh Thought, current practice requires strengthening the protection of the Party's ideological foundation, combating, and refuting erroneous and hostile views. Among these erroneous views is the discourse that denies and distorts “Ho Chi Minh is not a thinker, there is no Ho Chi Minh Thought”. This article contributes to the identification and criticism of the discourse that denies and distorts Ho Chi Minh Thought.
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