Thursday, 00:07 30-06-2022

Translation technology and translators’ roles in the Industrial Revolution 4.0

Professional forum Thursday, 00:07 30-06-2022

Abstract: Translation has become an increasingly important field in removing language barriers and bringing the world closer in the context of globalization. The development of technology, software and applications in the 4.0 era has brought many benefits but also raised a number of great concerns, including the roles of translators. The article presents two methods of technology applications that have significant impact on the current translation industry: machine translation and computer-aided translation. Furthermore, it also expresses some opinions on the roles of translators in the Industrial Revolution 4.0.


Source: Journal of Political Theory and Communication, No 3-2022

Nguyen Thi Viet Nga

PhD, Academy of Journalism and Communication

The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi

In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.

Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam

Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam

Professional forum 17:29 17-11-2025 16 giờ trước

Abstract: This article analyzes the pivotal role of higher education institutions within the national innovation ecosystem. Modern universities are no longer confined to traditional teaching roles, but also serve as nuclei for knowledge creation, technology transfer, and the promotion of entrepreneurship and innovation. In the context of the Fourth Industrial Revolution, particularly with the rise of artificial intelligence (AI) and big data, the role of higher education has become even more critical. Drawing on successful models from the United States, Germany, Israel, South Korea, Singapore, and China, the article clarifies the functional pillars of higher education in shaping modern knowledge-based economies. Based on this analysis, the study proposes several breakthrough policy recommendations for Vietnam to maximize the potential of its universities, especially in the implementation of the Politburo’s Resolutions No. 57-NQ/TW and No. 71-NQ/TW.

Developing critical thinking skills for university students

Developing critical thinking skills for university students

Professional forum 17:32 17-11-2025 16 giờ trước

Abstract: This article proposes several solutions for developing critical thinking skills among university students, including integrating critical thinking into curricula, innovating teaching and assessment methods, applying digital technologies, and fostering an academic culture that encourages critique. These solutions not only enhance students’ critical thinking capacity but also promote autonomy, independence, and creativity in learning, as well as effective adaptation to the modern workplace.

Vietnam’s efforts to implement gender equality in every policy decision

Vietnam’s efforts to implement gender equality in every policy decision

Professional forum 17:34 17-11-2025 16 giờ trước

Abstract: Gender equality is one of the key criteria for assessing a society’s development; it is also an indicator of democracy, fairness, and civility in a nation. Therefore, gender equality is not only an important goal for Vietnam to strive toward but also a shared objective for all countries worldwide. Accordingly, in every policy decision, the Party and State of Vietnam have made continuous efforts to ensure and promote gender equality so that the equal rights of men and women are vividly realized in social life.

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations

Professional forum 11:25 03-11-2025 2 tuần trước

Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.

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