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02438348033 Audiobooks and the New Preference in the Current Reading Culture
We are living in the age of information, also known as the electronic era and new media, which is the breakthrough of humankind in invention and information dissemination with the transformation from analog to digital technology. The birth of electronic smart devices has changed the reading preference from print books to electronic books, especially audiobooks. The benefits that audiobooks bring creates the trend for new preference in the reading culture.
Source: Journal of Political Theory and Communications, no 12 (2019).
Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
Specialized radio broadcasting on climate change in Mekong Delta
Specialized radio broadcasting on climate change in Mekong Delta
Abstract: In recent years, the media coverage of climate change in Vietnam has achieved significant progress. It has established diverse channels of information, providing multidimensional perspectives on the issue of climate change. Via media, state policies have been implemented in daily life, contributing to changing the perception and actions of the people. The term "climate change" is no longer just a concern for scientists but has become a societal issue. Alongside print media, television, and online news outlets, radio broadcasting is increasingly contributing its voice to the efforts to address climate change. By analyzing some community radio models worldwide, the article evaluates prospects and provides suggestions for radio stations in Vietnam in disseminating information about climate change.
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