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02438348033 The Role of Radio in Modern Society
With the development and flexible transformation, radio has brought its advantages into play, serving the needs of different groups of audience. Science and technology have allowed radio transmissions on different platforms. Radio has transformed from monologue to dialogue and interaction. Radio in the 21st century is very powerful with specific roles in the society.
Source: Journal of Political Theory and Communications, no 1 (2020).
The Factors of Digital Influencers on Generation Z Purchase Intentions in the Cosmetics Industry on TikTok: A Case Study of High Schools and Universities in Hanoi
Abstract: This study investigates the factors influencing Generation Z's purchase intentions in the cosmetics industry on TikTok, with a focus on the role of digital influencers. With the rapid growth of social media platforms, particularly TikTok, influencers have emerged as powerful drivers of consumer behavior. Using a case study approach to High Schools and Universities in Hanoi, this research aims to identify and analyze the factors that shape Generation Z's purchase intentions when exposed to digital influencers promoting cosmetics on TikTok. The study employs a mixed-methods design, incorporating both qualitative and quantitative techniques to provide a comprehensive understanding of the phenomenon. Through surveys, in-depth interviews, and content analysis of TikTok videos, data will be collected to examine the impact of digital influencers' expertise, trustworthiness, attractiveness, product fit, and similarity on Generation Z's purchase intentions. The findings of this research will contribute to the existing literature on influencer marketing and consumer behavior, offering insights into effective strategies for cosmetics brands targeting Generation Z consumers on TikTok.
Specialized radio broadcasting on climate change in Mekong Delta
Specialized radio broadcasting on climate change in Mekong Delta
Abstract: In recent years, the media coverage of climate change in Vietnam has achieved significant progress. It has established diverse channels of information, providing multidimensional perspectives on the issue of climate change. Via media, state policies have been implemented in daily life, contributing to changing the perception and actions of the people. The term "climate change" is no longer just a concern for scientists but has become a societal issue. Alongside print media, television, and online news outlets, radio broadcasting is increasingly contributing its voice to the efforts to address climate change. By analyzing some community radio models worldwide, the article evaluates prospects and provides suggestions for radio stations in Vietnam in disseminating information about climate change.
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