The Role of Radio in Modern Society
With the development and flexible transformation, radio has brought its advantages into play, serving the needs of different groups of audience. Science and technology have allowed radio transmissions on different platforms. Radio has transformed from monologue to dialogue and interaction. Radio in the 21st century is very powerful with specific roles in the society.
Source: Journal of Political Theory and Communications, no 1 (2020).
MOST VIEWED
-
1
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
-
2
Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
-
3
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
-
4
Innovation - the “key” to developing television in the digital age
-
5
Visual storytelling in social media communication campaigns
-
6
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
Specialized radio broadcasting on climate change in Mekong Delta
Specialized radio broadcasting on climate change in Mekong Delta
Abstract: In recent years, the media coverage of climate change in Vietnam has achieved significant progress. It has established diverse channels of information, providing multidimensional perspectives on the issue of climate change. Via media, state policies have been implemented in daily life, contributing to changing the perception and actions of the people. The term "climate change" is no longer just a concern for scientists but has become a societal issue. Alongside print media, television, and online news outlets, radio broadcasting is increasingly contributing its voice to the efforts to address climate change. By analyzing some community radio models worldwide, the article evaluates prospects and provides suggestions for radio stations in Vietnam in disseminating information about climate change.
llcttt1994dientu@gmail.com
02438348033
Comment