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02438348033 Mass media the effective means to lead public opinion about the activities of the National Assembly
Media has strong impact on many issues in the society. First and foremost, media has direct influence on the awareness of the audience, which will translate into the behavior and interaction of public opinion. Repeated behaviors will become the habit, custom and will eventually be accepted as social norms. Media transforms controversial issues into socially accepted and circulated one among the audience. With the view to prove the dominant role of the mass media in leading public opinion, we conducted the research “Mass media and public opinion about the activities of the National Assembly”. This article is part of the research.
Source: Journal of Political Theory and Communications, no 5 (2020).
Understanding customer gratitude: Definitions, antecedents, and consequences
Abstract: This paper provides a comprehensive review of customer gratitude literature, examining its conceptual foundations, antecedents (customer-focal and seller-focal), consequences (cognitive, affective, and behavioral outcomes), and identifying critical gaps to advance theoretical understanding and guide future research in relationship marketing. The review identifies methodological limitations including overreliance on quantitative approaches and cross-sectional designs. Future research should employ qualitative methods, longitudinal designs, and examine gratitude in diverse cultural and sectoral contexts, particularly educational services. This paper consolidates fragmented gratitude literature, provides integrated theoretical understanding, and offers a comprehensive research agenda. It advances relationship marketing theory by systematically mapping gratitude's nomological network and identifying critical directions for theoretical and empirical advancement across diverse contexts.
Specialized radio broadcasting on climate change in Mekong Delta
Specialized radio broadcasting on climate change in Mekong Delta
Abstract: In recent years, the media coverage of climate change in Vietnam has achieved significant progress. It has established diverse channels of information, providing multidimensional perspectives on the issue of climate change. Via media, state policies have been implemented in daily life, contributing to changing the perception and actions of the people. The term "climate change" is no longer just a concern for scientists but has become a societal issue. Alongside print media, television, and online news outlets, radio broadcasting is increasingly contributing its voice to the efforts to address climate change. By analyzing some community radio models worldwide, the article evaluates prospects and provides suggestions for radio stations in Vietnam in disseminating information about climate change.
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