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Source: Journal of Political Theory and Communication, Issue 6/2023
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Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
![Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context]()
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
![The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi]()
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Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
![Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study]()
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Innovation - the “key” to developing television in the digital age
![Innovation - the “key” to developing television in the digital age]()
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Visual storytelling in social media communication campaigns
![Visual storytelling in social media communication campaigns]()
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
Party History Education in Colleges and Universities today
Party History Education in Colleges and Universities today
The task of educating students in colleges and universities about the Party's history is facing various challenges. Therefore, in recent years, lecturers have applied diverse teaching methods and activities to enhance the quality of Party history education. As a result, students' knowledge and understanding of the Party and the current nation-building endeavor have noticeably improved.
Improving Students' "Resistance" to Malicious Information on Cyberspace
Improving Students' "Resistance" to Malicious Information on Cyberspace
Hostile forces are increasingly advocating activities against the Party and State in cyberspace with a special focus on students - the nation’s future owners and frequent Internet users. Therefore, it is a top priority to secure the Party’s ideological foundation, effectively combat wrong and hostile viewpoints, and build up “resistance” for students against malicious information in cyberspace.
Building and strengthening the trust of Vietnamese students today
Building and strengthening the trust of Vietnamese students today
On the basis of analyzing religious beliefs, scientific beliefs and characteristics of Vietnamese students, the article argues for a number of solutions to build and strengthen the trust of students in the country today. These are: renewing the teaching content of Marxism-Leninism, Ho Chi Minh Thought and our Party's policies; improving training quality, requiring students to grasp the opportunities and challenges in the current process of national construction and defense; educating students to always act by the people and serve the people.
Some techniques to enhance English vocabulary for first-year students
Some techniques to enhance English vocabulary for first-year students
Vocabulary, a crucial factor in language acquisition, is often considered an essential tool for second language learners because limited vocabulary can hinder successful communication. Without sufficient vocabulary, learners may struggle to use the grammar structures they have learned to communicate effectively. Rich vocabulary will greatly support learners in developing and enhancing other skills more effectively. Due to its significance, techniques to enhance vocabulary for first-year students at the Academy of Journalism and Communication will be discussed in this article with the hope of helping students become more proactive and progressive in learning English.
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