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Developing Vietnamese journalism in the age of artificial intelligence (AI)
Models and experiences in journalism training for digital transformation at universities worldwide: recommendations for Vietnam
Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms
Three pillars for developing a high-quality, sustainable, and humane journalism workforce to meet the demands of the era of national rise
Current situation and solutions for digital transformation in journalism and communication training institutions in Vietnam
Current situation and solutions for digital transformation in journalism and communication training institutions in Vietnam
Role of communication in adjusting population policy in Vietnam today
Role of communication in adjusting population policy in Vietnam today
Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
Documentaries: concepts, characteristics, and notable genres
Documentaries: concepts, characteristics, and notable genres
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
Visual storytelling in social media communication campaigns
Visual storytelling in social media communication campaigns
Innovation - the “key” to developing television in the digital age
Innovation - the “key” to developing television in the digital age
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
Relationship between US Presidents and press in the 20th century
Relationship between US Presidents and press in the 20th century
Vietnamese Press: Loyalty – Creativity – Courage – Innovation for the Cause of National Development and Defense
Vietnamese Press: Loyalty – Creativity – Courage – Innovation for the Cause of National Development and Defense
Proud Legacy: Generations of Journalists Nurtured by the Academy of Journalism and Communication
Proud Legacy: Generations of Journalists Nurtured by the Academy of Journalism and Communication
Vietnam's Revolutionary Press in the New Era
Vietnam's Revolutionary Press in the New Era
Online Talk Show “From Gen Z to Gen AI: Media in the New Era” Offers Fresh Perspectives on the Communications Industry in the Digital Age
Online Talk Show “From Gen Z to Gen AI: Media in the New Era” Offers Fresh Perspectives on the Communications Industry in the Digital Age
100 Years of Vietnam Revolutionary Journalism (June 21, 1925 – June 21, 2025): A Glorious Journey
100 Years of Vietnam Revolutionary Journalism (June 21, 1925 – June 21, 2025): A Glorious Journey
National Press Festival 2025: Honoring 100 Years of Revolutionary Vietnamese Journalism
National Press Festival 2025: Honoring 100 Years of Revolutionary Vietnamese Journalism
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Developing Vietnamese journalism in the age of artificial intelligence (AI)
Abstract: Artificial Intelligence (AI) is becoming one of the key technologies profoundly transforming many areas of socio-economic life, including journalism. With its superior ability to collect, analyze, and process data, AI opens up significant opportunities to innovate methods of producing, distributing, and accessing information. For Vietnamese journalism, leveraging the power of AI is not only an inevitable trend but also a strategic solution to keep pace with the times, improve the quality of information, and serve the public more effectively.
Models and experiences in journalism training for digital transformation at universities worldwide: recommendations for Vietnam
Models and experiences in journalism training for digital transformation at universities worldwide: recommendations for Vietnam
Abstract: Digital transformation, artificial intelligence, social media, and datafication are reshaping the field of journalism and communication, creating urgent demands for journalism training institutions to innovate. Traditional training programs face challenges in adapting to technological change, anticipating industry shifts, and recruiting qualified lecturers. However, digital transformation also presents opportunities for innovation in storytelling, interaction, and content production. This article synthesizes models and experiences in journalism education from leading universities around the world to identify best practices and the core digital competencies that students need to acquire. The study’s findings are based on an analysis of curricula and industry trends at exemplary universities in the United States, Europe, and Asia.
Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms
Some requirements for content creation in response to the trend of public co-creation of brands on social media platforms
Abstract: With the rapid development of science and technology today, the public is no longer merely a passive recipient of information; they have become co-creators of brands on social media platforms. With the outstanding features of social media (such as broad accessibility, direct and continuous interaction, and opportunities for diverse and rich content production) the public has been empowered to influence brands through these platforms, enabling them to actively participate as content creators in their relationship with brands. This article analyzes the role of the public in the process of co-creating brands on digital platforms, based on factors such as social commerce information sharing, social support, and relationship quality enhancement. It also suggests several requirements for content creation on digital platforms to effectively respond to the trend of public co-creation of brand content.
Three pillars for developing a high-quality, sustainable, and humane journalism workforce to meet the demands of the era of national rise
Three pillars for developing a high-quality, sustainable, and humane journalism workforce to meet the demands of the era of national rise
Abstract: For nearly a century, Vietnam’s revolutionary press has accompanied the nation’s struggles for independence, freedom, renovation, and development. In the present stage when the entire nation is rising to enter a new era, the digital era, the era of deep integration and sustainable development, the press faces new, historically significant demands. Journalism must now develop “breakthroughs,” advance “straight into modernity,” and become a driving force for social progress, shaping the future, leading social change, and spreading the values of truth, goodness, and beauty. It must help build social consensus and promote a more humane and progressive society. To fulfill this mission, journalists themselves are the key factor. Press agencies and training institutions need to design and implement strategies to develop a generation of journalists who embody high quality, creativity, and humanity.
Current situation and solutions for digital transformation in journalism and communication training institutions in Vietnam
Abstract: It can be affirmed that digital transformation is an inevitable trend in higher education. It not only helps optimize management, reform teaching processes and methods, and enhance the digital competencies of both instructors and learners, but also responds to the evolving needs of students and society. For journalism and communication training institutions in particular, promoting digital transformation must be intensified both in breadth and depth. This article discusses the current state and proposes solutions for digital transformation at journalism and communication higher education institutions in Vietnam, thereby providing an overview of the digital transformation landscape in this field.
Role of communication in adjusting population policy in Vietnam today
Role of communication in adjusting population policy in Vietnam today
Abstract: Population policy is one of the key areas of national governance, directly influencing the country’s sustainable development. Amid rapid socioeconomic changes, nations including Vietnam must continuously adjust their population policies to align with new realities. However, one of the decisive factors for the success of such adjustments is policy communication. Through communication, the State not only provides accurate information about policy changes but also shapes public opinion, transforms perceptions, and fosters social consensus. Therefore, studying the role of policy communication in adjusting population policy in Vietnam is crucial for understanding how communication can effectively support the formulation and implementation of population policies.
Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
Abstract: In the context of the rapid development of the Fourth Industrial Revolution, journalism and communication have evolved beyond mere information dissemination to become a digital technology-driven industry deeply influenced by scientific and technological advancements, particularly artificial intelligence (AI), big data, and the Internet of Things (IoT). In response to this profound transformation, the application of modern technologies in the training and professional development of journalism and communication personnel in Vietnam has become an urgent and strategic requirement for the sustainable modernization of the national journalism sector. This article provides an overview of AI, Big Data, and IoT, analyzes and evaluates the current state of their application in journalism and communication training in Vietnam, and proposes feasible solutions to enhance the quality and effectiveness of training in the context of accelerated digital transformation.
Documentaries: concepts, characteristics, and notable genres
Documentaries: concepts, characteristics, and notable genres
Abstract: What is a documentary, and how does it differ from other genres of film? This article analyzes the distinctive qualities of documentaries through the study of their historical development, comparison with other film types, and examination of the content and expressive techniques of renowned documentaries. Thereby, it seeks to formulate a definition that captures the essence of documentaries within the context of modern journalism and media communication.
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
In recent years, in Vietnam, the image of children with autism has appeared increasingly often in the media. They are not only portrayed from the “victim” perspective - as disadvantaged and vulnerable individuals in need of protection - but are also represented as “heroes,” individuals of great resilience and talent who have become sources of inspiration for the community. This study employs the framing analysis method to examine how online newspapers depict children with autism in Vietnamese journalism. It further evaluates the impact of such representations on social perceptions, community behavior
Visual storytelling in social media communication campaigns
Visual storytelling in social media communication campaigns
Abstract: The rapid development of digital technology has fundamentally transformed the modern communication environment, particularly on social media platforms. In this context, visual storytelling has emerged as a prominent communication trend, combining creative content with visual technologies to enhance the effectiveness of information delivery. More than simply using illustrative images, visual storytelling constructs a logical and emotional narrative flow that is easy to engage with through forms such as short videos, infographics, GIFs, motion graphics, and interactive image formats. This article analyzes the role and characteristics of visual storytelling in social media communication campaigns and identifies several emerging trends. On this basis, it proposes solutions for applying this storytelling approach in a creative, effective, and contextually relevant manner within modern communication practices.
Innovation - the “key” to developing television in the digital age
Innovation - the “key” to developing television in the digital age
Abstract: In the digital age, communication is undergoing profound changes in both the production and reception of information. Once regarded as the “king” of journalism in the 20th century, television is now facing numerous challenges from the Internet, social media, online video platforms, and the rise of AI, Big Data, and VR/AR. These factors create competitive pressure, to the extent that predictions have been made about the “death of television” in the face of platforms such as YouTube, Netflix, TikTok, or Facebook. To overcome these difficulties and to achieve stronger development, television must innovate and adapt in order to maintain its role in shaping public opinion and reaffirm its position as an important source of information and entertainment in the digital era.
The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
In the era of digital technology, social media has become an indispensable part of young people’s daily lives, including high school students in Hanoi. Platforms such as Facebook, TikTok, Instagram, and YouTube serve not only as spaces for entertainment, learning, and communication but also as highly convenient channels for accessing products and retail services. These platforms have been directly influencing this group’s perceptions, attitudes, and consumer behaviors. This paper examines the degree and manner of social-media advertising’s impact on the purchasing behavior of high-school students in Hanoi. Based on the findings, several recommendations are proposed for both students and advertisers to help promote smarter and more informed shopping experiences among this target group.
Relationship between US Presidents and press in the 20th century
Relationship between US Presidents and press in the 20th century
Abstract: The press-communication system in the United States has a long-standing historical tradition and a rich theoretical, practical foundation based on the development of science and technology, which can serve as a reference for many countries. The relationship between US Presidents and the press is complex, undergoing many fluctuations throughout its historical process, especially in the 20th century. Therefore, this is an issue that needs to be studied and clarified, contributing to enhancing understanding between the two countries and enriching the knowledge base of press, communication, and politics.
Vietnamese Press: Loyalty – Creativity – Courage – Innovation for the Cause of National Development and Defense
On the morning of June 19, at the National Convention Center in Hanoi, the Vietnam Journalists Association, in collaboration with the Central Commission for Information and Education, the Central Commission for Mass Mobilization, and the Ministry of Culture, Sports and Tourism, officially inaugurated the National Press Festival 2025 under the theme: "Vietnamese Press: Loyalty – Creativity – Courage – Innovation for the Cause of National Development and Defense."
Proud Legacy: Generations of Journalists Nurtured by the Academy of Journalism and Communication
Proud Legacy: Generations of Journalists Nurtured by the Academy of Journalism and Communication
Throughout a century of revolutionary journalism in Vietnam, dedicated reporters have quietly walked the frontlines of current affairs—with pens guided by truth, hearts filled with devotion, and unwavering patriotism. The Academy of Journalism and Communication proudly stands as a cradle—not only for cultivating journalists but also for shaping ideals, fortitude, and the sense of duty among warriors on the ideological and cultural front.
Ho Chi Minh Ideology “
“The Communist Party of Vietnam, since its birth (in 1930), has played a leading role in the national liberation movement in Vietnam and after the success of the August Revolution, became the ruling Party. President Ho Chi Minh is both the founder and the person who guides and trains the Party. Therefore, he paid due attention to the Party's leading and ruling methods so that the Party can fulfill ... “
View moreTran Thi Minh Tuyet
Assoc. Prof. PhD, Academy of Journalism and Communication
“Abstract: Stemming from the role, position, and mission of leading class and nation of the Communist Party of Vietnam, pioneering is the first "attribute" of a genuine party member. The development requirements of our country's revolution today require the example and pioneering of each party member to become highly self-aware. In this article, on the basis of analyzing President Ho Chi Minh's ... “
View moreMai Duc Ngoc
Assoc. Prof. PhD, Academy of Journalism and Communication
Xem nhiều
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
![The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi]()
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Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
![Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study]()
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Innovation - the “key” to developing television in the digital age
![Innovation - the “key” to developing television in the digital age]()
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Visual storytelling in social media communication campaigns
![Visual storytelling in social media communication campaigns]()
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Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges
![Applying AI, Big Data, and IoT in the training and professional development of journalism and communication personnel in Vietnam today: opportunities and challenges]()
