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02438348033 Four pressures and six solutions to develop television in Vietnam in digital age
Abstract: Digital age is the time for modern technology such as artificial intelligence, big data, internet of things and cloud computing, etc. Modern technology brings about positive changes in all the fields of society, including journalism and communication, especially television. Television products are more diversifying, abundant and accessible but modern technology also creates the pressure, which requires wise plan and strategy to reach the audience and spread influence in the region.
Source: Journal of Political Theory and Communication, No 6-2021
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The Influence of social media product advertising on the purchasing behavior of high school students in Hanoi
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Promoting the people’s strength in firmly defending the Party’s ideological foundation, countering wrongful and hostile viewpoints in the new context
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Children with Autism online newspapers: From “Victims” to “Heroes” - A Framing Analysis Study
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Innovation - the “key” to developing television in the digital age
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Visual storytelling in social media communication campaigns
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Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
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Role of communication in adjusting population policy in Vietnam today
Abstract: Population policy is one of the key areas of national governance, directly influencing the country’s sustainable development. Amid rapid socioeconomic changes, nations including Vietnam must continuously adjust their population policies to align with new realities. However, one of the decisive factors for the success of such adjustments is policy communication. Through communication, the State not only provides accurate information about policy changes but also shapes public opinion, transforms perceptions, and fosters social consensus. Therefore, studying the role of policy communication in adjusting population policy in Vietnam is crucial for understanding how communication can effectively support the formulation and implementation of population policies.
Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam
Role of higher education institutions in national innovation – international experiences and policy implications for Vietnam
Abstract: This article analyzes the pivotal role of higher education institutions within the national innovation ecosystem. Modern universities are no longer confined to traditional teaching roles, but also serve as nuclei for knowledge creation, technology transfer, and the promotion of entrepreneurship and innovation. In the context of the Fourth Industrial Revolution, particularly with the rise of artificial intelligence (AI) and big data, the role of higher education has become even more critical. Drawing on successful models from the United States, Germany, Israel, South Korea, Singapore, and China, the article clarifies the functional pillars of higher education in shaping modern knowledge-based economies. Based on this analysis, the study proposes several breakthrough policy recommendations for Vietnam to maximize the potential of its universities, especially in the implementation of the Politburo’s Resolutions No. 57-NQ/TW and No. 71-NQ/TW.
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Understanding the role of AI in user behavior analytics and content personalization: concepts, benefits and ethical considerations
Content personalization is a deciding factor that shapes modern communication on digital platforms. Organizations, particularly companies, are investing increasingly on leveraging AI in communication activities to engage with and retain users. This article investigates how AI is used to monitor, analyze and ultilize user behavior data to enhance personalized content experiences in digital environments. Research results show that in addition to the benefits that AI brings such as enhancing user experience and marketing communication effectiveness for organizations, the application of AI in content personalization also takes its toll on privacy, the "filter bubble" phenomenon, and ethical issues related to transparency and fairness. To ensure trust and sustainable development, the article emphasizes the responsible and transparent use of AI as well as maintaining compliance with data protection laws.
Copyrights in press photography in Vietnam today
Copyrights in press photography in Vietnam today
Abstract: Copyright in Vietnam has been specifically regulated in the Civil Code of 2015, the Intellectual Property Law of 2005 (amended in 2009, 2019, and 2022). The creative activity of the author is the most important factor, the basis for the author's ownership rights, and is also the foundation for society to recognize the various benefits the author brings to their work. The researcher conducted a survey on the current status of copyright in press photography in Vietnam in three electronic newspapers, addressing two issues: Press photo works do not clearly demonstrate the author's creativity and editorial offices use photos without crediting the author. Consequently, three basic solutions are proposed to minimize violations of press photography copyrights.
Media representation of national leaders (A Case study of U.S. Presidents)
Media representation of national leaders (A Case study of U.S. Presidents)
Abstract: After 28 years of establishing diplomatic relations and 10 years of comprehensive partnership, the relationship between Vietnam and the U.S. has achieved numerous successes across various fields, contributing positively to regional and global development. Therefore, studying the images of U.S. Presidents through official White House photographs is a practical task for political and media communication institutions in Vietnam today. The images of Presidents Obama and Trump have certain similarities, as both fulfill the roles of the presidents. However, their appearances and styles are somewhat contrasting, with President Obama's image reflecting sophistication and approachability, while President Trump's image exudes strength and directness.
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